STYLE
09/02/2016 11:26 GMT | Updated 09/02/2016 11:59 GMT

Alexa Chung 'Gives A Damn' About Ethical Fashion Brand 'The Deep End Club'

Alexa Chung has the fashion Midas touch - and she's decided to use her charm to support an ethical fashion brand by putting out a rallying cry for us to all "give a damn".

Of course, it helps that the fashion collection in question, 'The Deep End Club', was designed by Chung's mate Tennessee Thomas, who shares Chung's love for a Peter Pan collar.

Chung posted Instagram snaps from a recent fashion shoot for the freshly launched collection and captioned the post below: "Let's all Give A Damn".

A photo posted by Alexa (@chungalexa) on


Thomas is the founder of The Deep End Club a shop/clubhouse in Manhattan’s East Village, where "a community of like-minded artists and activists who care about our planet" gather.

In the shop she curates a collection of creations made by local, independent designers and artists, but this is the first time she has produced her own range.

The capsule collection has a strong seventies vibe and so far includes two Peter Pan collar dresses, slogan Tees and a ruffle-sleeved silk blouse. Prices range from $45 to $325 (approx. £32 to £226) and items can be shipped to the UK.

A photo posted by Alexa (@chungalexa) on

SEE ALSO:

Alexa Chung Joins The Campaign For More Diversity In Fashion

Alexa Chung Teams Up With Marks & Spencer For New Fashion Collaboration

The Websites Making Sustainable Fashion Shopping Easier

Photo galleryAlexa Chung's Style Evolution See Gallery