He's the man behind Kim Kardashian's well-contoured face. And now, Mario Dedivanovic has managed to piss a lot of people off by posting a picture of a little girl on Instagram.
While you might be thinking 'what's so bad about that?', the girl is pictured wearing full makeup with dark lips and winged eyeliner.
She also happens to be about four years old.
He posted the snap on his Instagram account @makeupbymario with the caption: "My future daughter #soCute (this is not my makeup)"
But he received something of a backlash after Instagram users said that the little girl was far too young to be sporting makeup.
One Instagrammer wrote: "This is sending out the wrong message to little girls."
While another added: "This is so disturbing! Way to young to model makeup! Wtf?? One thing playing with makeup behind closed doors with ur kids or if ur performing on stage but not to model it to be posted on internet."
There were also those who jumped to Dedivanovic's defence.
"People are so judgmental! I've seen little pageant girls with more make up and hair products than this," said one user. "There is a time and place for everything. Clearly it's a photo shoot and this is AMAZING."
Do you think this girl is too young to be wearing makeup? Leave a comment below or tweet us @HuffPoLifestyle.
Kids Discovering Makeup
(01 of21)
Open Image Modal"She said she wanted to have a beard like Daddy" (credit:Ashleigh Singleton)
(02 of21)
Open Image Modal"She honestly thought she did a good job. Lol!!!!!" (credit:Amy De Los Santos)
(03 of21)
Open Image Modal"'Mummy I want to be beautiful like you.' ...and I never wear make up!" (credit:Lizanne Janse Van Vuuren)
(04 of21)
Open Image Modal"Rookie mistake. I thought he was being quiet BC he was behaving... Never again." (credit:Pamella Gomes)
(05 of21)
Open Image Modal"Trying for that Alice Cooper look." (credit:Emily Daly)
(06 of21)
Open Image Modal"He wears it better then mummy ! Lol" (credit:Rosa Rita'Espiritu)
(07 of21)
Open Image Modal"Wonderful kids lipgloss that stained everything!" (credit:Kelly Palmgren)
(08 of21)
Open Image Modal"Gotta love lip gloss! She now has an obsession with ChapStick and EOS ball!" (credit:Margarita Sanchez)
(09 of21)
Open Image Modal"My son and black nail polishes. If Kiss is looking for a new front man, here you go!" (credit:Becky Bowman)
(10 of21)
Open Image Modal"'Kid-safe' makeup that took a week to fade away. Enough said..." (credit:Jamie Martin)
(11 of21)
Open Image Modal"Brother wanted makeup too!" (credit:Karri Shel)
(12 of21)
Open Image Modal"Big bro was pretty pleased with himself." (credit:Katie Foote)
(13 of21)
Open Image Modal"She felt guilty right away, sweet girl." (credit:Laura Dehnert)
(14 of21)
Open Image Modal"I don't wear makeup. I believe this was marker!" (credit:Melissa Douglas)
(15 of21)
Open Image Modal"I don't even own black eyeshadow. Lol" (credit:Nicki Ware)
(16 of21)
Open Image Modal"This was me! My mom came in and said 'Put your hands up!' Then she ran to get the camera, and I was still there, with my hands in the air." (credit:Jill Tiller)
(17 of21)
Open Image Modal"I'm not sure if I'm amused or afraid for my life." (credit:Beth Ogden)
(18 of21)
Open Image Modal"Hahaha. Halloween lipstick." (credit:Amanda Jencks Brockman)
(19 of21)
Open Image Modal"Makeup and marker!" (credit:Rachel Lovingier O'Brien)
(20 of21)
Open Image Modal"I posted the before picture earlier when Ethan decided to paint his face with my eyeshadow... This was AFTER trying to scrub him down in the shower. I figured he would rock the Brave Heart look until it faded away... Luckily baby wipes work miracles" (credit:Angie Meadows)
(21 of21)
Open Image Modal"'This is soooo my color!' said 5 year old, Amarie!" (credit:Amanda Buford)