Hollywood director Michael Bay (Transformers, Armageddon) is known for his big explosions, but his latest was less cinematic gold than fuel for a YouTube nightmare.
Bay was on stage to help Samsung unveil its new line-up of tablets and TVs at the CES tech show in Las Vegas. But when his autocue failed and the show started to fall apart, Bay resorted to the only thing he knows how to do: blowing something up in front of thousands of people. In this case, himself.
Later on his blog Bay wrote:
"Wow! I just embarrassed myself at CES – I was about to speak for Samsung for this awesome Curved 105-inch UHD TV. I rarely lend my name to any products, but this one is just stellar. I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down – then I walked off. I guess live shows aren’t my thing."
Take a look, below:
In Pictures: CES 2014
(01 of26)
A display made with laptops is seen at the Intel booth at the International Consumer Electronics Show in Las Vegas, Monday, Jan. 7, 2013. The 2013 International CES gadget show, the biggest trade show in the Americas, is taking place in Las Vegas this week. (AP Photo/Jae C. Hong) (credit:AP)
2013 Consumer Electronics Show Highlights Newest Technology(02 of26)
LAS VEGAS, NV - JANUARY 08: An attendee samples the LG Touch Monitor at the 2013 International CES at the Las Vegas Convention Center on January 8, 2013 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 11 and is expected to feature 3,100 exhibitors showing off their latest products and services to about 150,000 attendees. (Photo by David Becker/Getty Images) (credit:Getty Images)
(03 of26)
This undated image provided by Ford shows the C-MAX Solar Energi Concept car. At the January 2014 International CES gadget show, Ford plans to unveil the solar-powered vehicle that offers the same performance as a plug-in hybrid. The U.S. auto maker says that by using solar power instead of an electric plug, a typical owner will reduce their annual greenhouse gas emissions by four metric tons. (AP Photo/Ford) (credit:AP)
Consumer Electronics Show, CES, Panasoinc, EH-NA65 hair dryer(04 of26)
Panasonic's new EH-NA65 hair dryer is on display during the Panasonic news conference at the International Consumer Electronics Show Monday, Jan. 6, 2014, in Las Vegas. (AP Photo/Jack Dempsey) (credit:AP)
Consumer Electronics Show, CES, Lumix GX7(05 of26)
The new Panasonic Lumix GX7 is on display during the Panasonic news conference at the 2014 International Consumer Electronics Show Monday, Jan. 6, 2014, in Las Vegas. (AP Photo/Jack Dempsey) (credit:AP)
Samsung Electronics, Consumer Electronics Show, CES, 105-inch high definition tv(06 of26)
Samsung introduces a 105-inch ultra high definition curved television during a news conference at the International Consumer Electronics Show, Monday, Jan. 6, 2014, in Las Vegas. (AP Photo/Isaac Brekken) (credit:AP)
Consumer Electronics Show, CES, Navia, Induct, Driverless Shuttle(07 of26)
Induct demonstrates their new Navia driverless shuttle at the International Consumer Electronics Show, Monday, Jan. 6, 2014, in Las Vegas. (AP Photo/Jack Dempsey) (credit:AP)
Consumer Electronics Show, CES, Sony, Kunimasa Suzuki, Smartband, Core(08 of26)
Sony unveils the new Smartband and Core during the Sony news conference at the International Consumer Electronics Show Monday, Jan. 6, 2014, in Las Vegas. The Smartband and Core track your daily life on your smart phone.(AP Photo/Jack Dempsey) (credit:AP)
Consumer Electronics Show, CES, Sony, XPERIA Z1s(09 of26)
Sony unveils the new EXPERIA Z1s during the Sony news conference at the International Consumer Electronics Show Monday, Jan. 6, 2014, in Las Vegas. The phone will be sold exclusivley by T-Mobile. (AP Photo/Jack Dempsey) (credit:AP)
Consumer Electronics Show, CES, Sony, 4K LED(10 of26)
Sony unveils the new 65" 4K LED TV during the Sony news conference at the International Consumer Electronics Show Monday, Jan. 6, 2014, in Las Vegas. (AP Photo/Jack Dempsey) (credit:AP)
US-IT-CONSUMER ELECTRONICS SHOW-CES(11 of26)
Glowing badge strings are offered during the first press event 'CES Unveiled' at the Mandalay Bay Convention Center prior to the 2014 International CES in Las Vegas, Nevada on January 05, 2014. CES, the world's largest annual consumer technology trade show, runs from January 7-10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees. AFP PHOTO / JOE KLAMAR (Photo credit should read JOE KLAMAR/AFP/Getty Images) (credit:Getty Images)
Newest Innovations In Consumer Technology On Display At 2014 International CES(12 of26)
LAS VEGAS, NV - JANUARY 05: A Parrot MiniDrone is shown in flight during a press event at the Mandalay Bay Convention Center for the 2014 International CES on January 5, 2014 in Las Vegas, Nevada. The drone is controlled by a smart phone using Bluetooth and has wheels enabling it to roll on floors, walls or ceilings. CES, the world's largest annual consumer technology trade show, runs from January 7-10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees. (Photo by Ethan Miller/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(13 of26)
The MX3 Meizu smartphone from Chinese company Future Technology Enterprise Ltd is displayed at 'CES: Unveiled,' the media preview for International CES, at the Mandalay Bay Convention Center January 5, 2014 in Las Vegas, Nevada. The MX3 is the latest Meizu smartphone using the Flyme 3.0 operating system which the company plans to release in US markets later this year. The world's largest consumer technology trade show, also known as the Consumer Electronics Show (CES), runs from Jan 7-10 in Las Vegas, Nevada. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(14 of26)
A DJI Innovations DJI Phantom 2 Vision aerial system drone with controller (R) is shown during 'CES: Unveiled,' the media preview for International CES, at the Mandalay Bay Convention Center January 5, 2014 in Las Vegas, Nevada. The Phantom 2 Vision, available for USD 1,199, has a 14-megapixel camera on board that can shoot raw photos and 1080p video. The video can be seen live and stored on an iPhone or Android smart phone attached to the controller. The world's largest consumer technology trade show, also known as the Consumer Electronics Show (CES), runs from Jan 7-10 in Las Vegas, Nevada. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(15 of26)
Liquid Image's EGO LS ,8-megapixel camera iWiFi enabled with Bluetooth for remote control use and audio capability and 4G LTE module, on display during the first press event 'CES Unveiled' at the Mandalay Bay Convention Center prior to the 2014 International CES in Las Vegas, Nevada on January 05, 2014. CES, the world's largest annual consumer technology trade show, runs from January 7-10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees. AFP PHOTO / JOE KLAMAR (Photo credit should read JOE KLAMAR/AFP/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(16 of26)
Liquid Image's googles with built in cameras on display during the first press event 'CES Unveiled' at the Mandalay Bay Convention Center prior to the 2014 International CES in Las Vegas, Nevada on January 05, 2014. CES, the world's largest annual consumer technology trade show, runs from January 7-10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees. AFP PHOTO / JOE KLAMAR (Photo credit should read JOE KLAMAR/AFP/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(17 of26)
The cooking temperature is set on an Android 4.0 tablet built into the front panel of the Discovery iQ 48 Dual-Fuel Range from appliance maker Dacor at 'CES: Unveiled,' the media preview for International CES, at the Mandalay Bay Convention Center January 5, 2014 in Las Vegas, Nevada. The tablet runs apps and controls all the functions of the oven via the touchscreen and the included Discovery iQ app and also connects into the home network. The world's largest consumer technology trade show, also known as the Consumer Electronics Show (CES), runs from Jan 7-10 in Las Vegas, Nevada. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(18 of26)
The Tinké connected health monitor by Zensorium is displayed beside an Android smartphone to which it can link via Bluetooth at 'CES: Unveiled,' the media preview for International CES, at the Mandalay Bay Convention Center January 5, 2014 in Las Vegas, Nevada. Tinké, an optical sensory device for smartphones monitors measures heart rate, respiratory rate, blood oxygen levels, as well as heart rate variability with a touch of the finger. The world's largest consumer technology trade show, also known as the Consumer Electronics Show (CES), runs from Jan 7-10 in Las Vegas, Nevada. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(19 of26)
Pink plastic pigs created with the Sculpteo 3D printing cloud engine are displayed at 'CES: Unveiled,' the media preview for International CES, at the Mandalay Bay Convention Center January 5, 2014 in Las Vegas, Nevada. Sculpteo produces and delivers mass produced 3D items for clients based on online ordering, providing cloud-based 3D printing with mass-customization. The world's largest consumer technology trade show, also known as the Consumer Electronics Show (CES), runs from Jan 7-10 in Las Vegas, Nevada. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(20 of26)
Chris George plays a video game wearing the PrioVR full body harness with 17 body and head sensors each containing a magnetometer, gyroscope and accelerometer to translate body motion into action by gaming characters, by Yei Technologies at the 'CES: Unveiled,' media preview for International CES, at the Mandalay Bay Convention Center in Las Vegas on January 5, 2014. The world's largest consumer technology trade show, also known as the Consumer Electronics Show (CES), runs from January 7 to 10. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(21 of26)
Bluetooth Fighting Mini Robots by European company BeeWi are displayed at 'CES: Unveiled,' the media preview for International CES, at the Mandalay Bay Convention Center January 5, 2014 in Las Vegas, Nevada. The small fighting robots connect via Bluetooth and pack infrared 'guns' inside of their eyes. They're operated by an app and can be moved with motion control, by tilting and turning your mobile device. The world's largest consumer technology trade show, also known as the Consumer Electronics Show (CES), runs from Jan 7-10 in Las Vegas, Nevada. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(22 of26)
Robert Price of TREWGrip LLC demonstrates a TREWGrip handheld rear-type keyboard and air mouse for Apple and Android tablets at the 'CES: Unveiled,' media preview for International CES, at the Mandalay Bay Convention Center in Las Vegas on January 5, 2014. The world's largest consumer technology trade show, also known as the Consumer Electronics Show (CES), runs from January 7 to 10. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(23 of26)
The Kolibree toothbrush, the world's first Internet-connected toothbrush, is displayed at the 'CES: Unveiled,' media preview for International CES, at the Mandalay Bay Convention Center in Las Vegas on January 5, 2014. The world's largest consumer technology trade show, also known as the Consumer Electronics Show (CES), runs from January 7 to 10. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(24 of26)
Members of the media work at the 'CES: Unveiled,' media preview for International CES, at the Mandalay Bay Convention Center in Las Vegas on January 5, 2014. The world's largest consumer technology trade show, also known as the Consumer Electronics Show (CES), runs from January 7 to 10. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images) (credit:Getty Images)
US-IT-CONSUMER ELECTRONICS SHOW-CES(25 of26)
Journalists watch presentation of LG G Flex phone during the first press event 'CES Unveiled' at the Mandalay Bay Convention Center prior to the 2014 International CES in Las Vegas, Nevada on January 05, 2014. CES, the world's largest annual consumer technology trade show, runs from January 7-10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees. AFP PHOTO / JOE KLAMAR (Photo credit should read JOE KLAMAR/AFP/Getty Images) (credit:Getty Images)
Newest Innovations In Consumer Technology On Display At 2014 International CES(26 of26)
LAS VEGAS, NV - JANUARY 05: The Tao Wellness WellShell (R) is pictured with a phone displaying information from the device at a press event at the Mandalay Bay Convention Center for the 2014 International CES on January 5, 2014 in Las Vegas, Nevada. The WellShell works as an isometric exercise device when a user applies pressure to it in various ways, and the information tracks fitness results with apps for iOS and Android. The device sells for about USD 200. CES, the world's largest annual consumer technology trade show, runs from January 7-10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees. (Photo by Ethan Miller/Getty Images) (credit:Getty Images)