Recruitment Firm Posts Raunchy Image Of Woman Bending Over As Job Advert For Secretary
And The Award For Completely Inappropriate Job Advertisement Goes To...
Natasha Hinde— The Huffington Post UK
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This job advertisement is everything that's wrong with the world.
Recruitment firm, ICS, has faced an immense backlash after posting a suggestive snap of a woman bending over in a short skirt alongside a job advertisement for a secretary.
The company posted the image across their social media accounts with the caption: "Secretary required in Mayfair. Stockings optional! £35K. Ready to assume the position?"
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After being faced with a wave of angry Twitter users, the recruitment firm suggested that they were simply referencing the erotic movie Secretary, which starred Maggie Gyllenhaal.
But their justification fell on deaf ears, and many people still thought it was totally inappropriate.
After their excuse did nothing to quell the fire, the firm made the decision to pull the ad.
We think Fifty Shades fever might've gone to their head...
This advertisement for the voice-control company Voco was widely attacked when it was sent out before CES 2013 in Las Vegas. Jennifer Siebel Newsom and Jean Kilbourne at the Daily Beast said: "The objectification of women and girls in advertising is a serious problem. It encourages men to see women as a collection of body parts rather than whole people."
Voco(02 of09)
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This advert for the voice-control company Voco was widely attacked after it was sent out before CES 2013 in Las Vegas. Jennifer Siebel Newsom and Jean Kilbourne at the Daily Beast said: "The objectification of women and girls in advertising is a serious problem. It encourages men to see women as a collection of body parts rather than whole people."
CES 2013 'Booth Babes'(03 of09)
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This notorious picture was taken at CES 2013 by Emily Price. It depicted a company's booth where women were paid to stand mostly naked to attract attention.
Dead Island 'Zombie Bait' Game(04 of09)
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This special edition video game was announced in 2013 -- and was supposed to come with a dismembered, headless statue of a woman wearing a bikini. After an uproar, publishers Deep Silver swiftly apologized.
Samsung SMART Cameras Launch(05 of09)
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Amy Childs launched the new range of Samsung SMART cameras in 2012 by standing under an advertisement that claimed the cameras were "Too Smart For Amy." Needless to say, it wasn't taken particularly well after people pointed out that it might imply women as a whole, rather than this specific woman, were too dumb to use their camera. (credit:Getty Images)
Historical Ads(06 of09)
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Of course, sexism in tech is nothing new -- this ad by Pitney-Bowes from the 1960s asks if it's illegal to kill a woman because she doesn't want to use a new-fangled postage meter. It is. (credit:Flickr:didbygraham)
Compaq iPaq Ad(07 of09)
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This French ad for Compaq's iPaq organizer was released in 2001. The copy translates as "iPAQ Pocket PC. All the functions of a PC plus others you'll discover along the way." GraceNet decried it as "flagrantly sexist."
PS Vita Ad(08 of09)
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This ad was produced for Sony to promote its dual-sided PS Vita handheld, with the tag line "Touch both sides. Twice the sensations." Sony told HuffPost: "It is part of a catalogue distributed at the Paris Games Week and was therefore intended for gamers at the event."
Viewtronicx Booth(09 of09)
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Booth babes at tech trade shows are a frequent sight - though most are just a little less egregious than this CES 2012 picture taken at the Viewtronicx booth. (credit:Flickr:scott swigart)