Rihanna's bold looks and sold-out MAC collections have earned her a place as one of the world's top beauty influencers, so it comes as no surprise she's launching her own makeup range.
The pop star has teamed up with the Kendo division of the luxury goods company LVMH (Louis Vuitton Moët Hennessy) to launch 'Fenty Beauty' in autumn 2017.
The Rihanna makeup brand will be the third major cosmetics project Kendo has undertaken, following those by Kat Von D Beauty and Marc Jacobs Beauty.
Gilbert Carrasquillo via Getty Images
Rumours about a Rihanna makeup line first started last September after more than 20 new trademarks were filed under Rihanna's Roraj Trade LLC including Fenty Beauty, Fenty Cosmetics and Fenty Face, (Fenty is the singer's surname).
So what can we expect from the range? Last year Refinery 29 asked Rihanna what fantasy makeup products she'd love to invent:
"There are a lot!" she said. "Lashes that could just put themselves on... lipstick that doesn’t move, but doesn’t dry your lips out, that you don’t need a liner for. I mean, it sounds so unreal."
In a statement released on Wednesday 13 April, David Suliteanu, CEO of Kendo, said: "Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We’re aiming for the stars."
Let the countdown begin.
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Rihanna's Most Naked Moments
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Rihanna attends the 2014 CFDA Awards at Lincoln Center in New York City. (credit:PA)
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LOS ANGELES, CA - NOVEMBER 24: Singer Rihanna accepts the Favorite Soul/R&B Female Artist award onstage during the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California. (Photo by Kevin Winter/Getty Images) (credit:Getty Images)
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LOS ANGELES, CA - FEBRUARY 20: Singer Rihanna performs during the 2011 NBA All-Star game halftime show at Staples Center on February 20, 2011 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Kevork Djansezian/Getty Images) (credit:Getty Images)
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PERTH, AUSTRALIA - SEPTEMBER 24: Rihanna performs live for fans at the first show of her Australian Tour at Perth Arena on September 24, 2013 in Perth, Australia. (Photo by Stefan Gosatti/Getty Images) (credit:Getty Images)
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LOS ANGELES, CA - APRIL 07: Recording artist Rihanna walks off the court following the NBA game between the Los Angeles Lakers and the Los Angeles Clippers at Staples Center on April 7, 2013 in Los Angeles, California. The Clippers defeated the Lakers 109-95. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Christian Petersen/Getty Images) (credit:Getty Images)
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Barbadian recording artist and actress Robyn Rihanna Fenty, known as Rihanna, poses for photogrphers as she arrives at the GQ Men of the Year Party at Chateau Marmont on Sunset Blvd , in Hollywood, California, on November 13, 2012. AFP PHOTO / Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images) (credit:Getty Images)
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LOS ANGELES, CA - MAY 23: Singer Rihanna performs onstage during Fox's 'American Idol 2012' results show at Nokia Theatre L.A. Live on May 23, 2012 in Los Angeles, California. (Photo by Mark Davis/Getty Images) (credit:Getty Images)
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INDIO, CA - APRIL 15: Singer Rihanna in the audience during day 3 of the 2012 Coachella Valley Music & Arts Festival at the Empire Polo Field on April 15, 2012 in Indio, California. (Photo by Christopher Polk/Getty Images for Coachella) (credit:Getty Images)
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CHELMSFORD, ENGLAND - AUGUST 21: Rihanna performs live on the V stage during day 2 of the V Festival in Hylands Park on August 21, 2011 in Chelmsford, United Kingdom. (Photo by Ian Gavan/Getty Images) (credit:Getty Images)
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LOS ANGELES, CA - JUNE 28: Singer Rihanna performs at the Staples Center on June 28, 2011 in Los Angeles, California. (Photo by Kevin Winter/Getty Images) (credit:Getty Images)
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LAS VEGAS, NV - MAY 22: Singer Rihanna performs during the 2011 Billboard Music Awards at the MGM Grand Garden Arena May 22, 2011 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for ABC) (credit:Getty Images)
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Rihanna performs at the NBA All-Star Game February 20, 2011, part of NBA All-Star Weekend at Staples Center in Los Angeles, California. AFP PHOTO / POOL / Lucy Nicholson (Photo credit should read LUCY NICHOLSON/AFP/Getty Images) (credit:Getty Images)
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Singer Rihanna arrives on the red carpet for the 2010 American Music Awards at the Nokia Theatre in Los Angeles on November 21, 2010. AFP PHOTO/Mark RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images) (credit:Getty Images)
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Barbadian singer Rihanna performs on stage during the 'Rock in Rio' music festival on June 5, 2010 in Arganda del Rey near Madrid. AFP PHOTO/ DOMINIQUE FAGET (Photo credit should read DOMINIQUE FAGET/AFP/Getty Images) (credit:Getty Images)
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Rihanna arriving at The MTV Movie Awards 2014, the Nokia Theatre L.A. Live, Los Angeles. The MTV Movie Awards can be seen in the UK on MTV, Monday 14th April at 9pm (credit:PA)
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LAS VEGAS - SEPTEMBER 18: Singer Rihanna appears backstage after attending 'KA' by Cirque du Soleil at the MGM Grand Hotel/Casino September 18, 2010 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Cirque du Soleil) (credit:Getty Images)
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NEW YORK - AUGUST 12: Singer Rihanna performs at Madison Square Garden on August 12, 2010 in New York City. (Photo by Bryan Bedder/Getty Images) (credit:Getty Images)
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ARGANDA DEL REY, SPAIN - JUNE 05: Singer Rihanna performs on stage during Rock in Rio Madrid Festival on June 5, 2010 in Arganda del Rey, Spain. (Photo by Carlos Alvarez/Getty Images) (credit:Getty Images)
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MIAMI BEACH, FL - FEBRUARY 04: Singer Rihanna performs onstage at the Pepsi Super Bowl Fan Jam on February 4, 2010 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images) (credit:Getty Images)
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OBERHAUSEN, GERMANY - DECEMBER 10: Rihanna performs during the German TV Show 'Popstars You & I' final at the Koenigspilsener Arena on December 10, 2009 in Oberhausen, Germany. (Photo by Friedemann Vogel/Getty Images) (credit:Getty Images)
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LOS ANGELES, CA - NOVEMBER 23: Singer Rihanna poses in the press room during the 2008 American Music Awards held at Nokia Theatre L.A. LIVE on November 23, 2008 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images for AMA) (credit:Getty Images)
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NEW YORK, NY - NOVEMBER 07: Singer Rihanna during the Victoria's Secret 2012 Fashion Show on November 7, 2012 in New York City. (Photo by Bryan Bedder/Getty Images for SWAROVSKI ELEMENTS) (credit:Getty Images)
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LONDON - FEBRUARY 18: Rihanna arrives at the Stella McCartney Special Presentation at 13 North Audley Street during London Fashion Week Autumn/Winter 2012 on February 18, 2012 in London, England. (Photo by Samir Hussein/Getty Images) (credit:Getty Images)
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LOS ANGELES, CA - NOVEMBER 24: Singer Rihanna poses with the Icon Award in the press room during the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images) (credit:Getty Images)
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LOS ANGELES, CA - FEBRUARY 12: Singer Rihanna arrives at the 54th Annual GRAMMY Awards held at Staples Center on February 12, 2012 in Los Angeles, California. (Photo by Jason Merritt/Getty Images) (credit:Getty Images)
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SYDNEY, AUSTRALIA - OCTOBER 03: Rihanna performs live on stage at Allphones Arena on October 3, 2013 in Sydney, Australia. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
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PARIS, FRANCE - MARCH 01: (EDITORS NOTE: Image contains nudity.) Singer Rihanna attends the Jean Paul Gaultier show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 1, 2014 in Paris, France. (Photo by Francois Durand/Getty Images) (credit:Getty Images)
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Barbadian singer Rihanna poses as she arrives to attend Christian Dior 2014/2015 Autumn/Winter ready-to-wear collection fashion show, on February 28, 2014 in Paris. AFP PHOTO/PATRICK KOVARIK (Photo credit should read PATRICK KOVARIK/AFP/Getty Images) (credit:Getty Images)
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LONDON, ENGLAND - NOVEMBER 19: Singer Rihanna performs live on stage as part of her 777 tour at The Forum on November 19, 2012 in London, England. (Photo by Simone Joyner/Getty Images) (credit:Getty Images)
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LOS ANGELES, CA - MAY 23: Singer Rihanna performs onstage during Fox's 'American Idol 2012' results show at Nokia Theatre L.A. Live on May 23, 2012 in Los Angeles, California. (Photo by Mark Davis/Getty Images) (credit:Getty)
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LAS VEGAS, NV - SEPTEMBER 21: Singer Rihanna performs onstage during the 2012 iHeartRadio Music Festival at the MGM Grand Garden Arena on September 21, 2012 in Las Vegas, Nevada. (Photo by Christopher Polk/Getty Images for Clear Channel) (credit:Getty)
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LOS ANGELES, CA - NOVEMBER 24: Honoree Rihanna, recipient of the Icon Award and winner of the Favorite Female Artist - Soul/R&B award, poses in the press room during the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California. (Photo by Jason Kempin/Getty Images) (credit:Getty Images)
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SYDNEY, AUSTRALIA - OCTOBER 03: Rihanna performs live on stage at Allphones Arena on October 3, 2013 in Sydney, Australia. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
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LOS ANGELES, CA - FEBRUARY 10: Singer Rihanna arrives at the 55th Annual GRAMMY Awards at Staples Center on February 10, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images) (credit:Getty)
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LOS ANGELES, CA - NOVEMBER 13: Singer Rihanna arrives at the GQ Men of the Year Party at Chateau Marmont on November 13, 2012 in Los Angeles, California. (Photo by Alberto E. Rodriguez/Getty Images) (credit:Getty)
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LOS ANGELES, CA - APRIL 13: Recording artist Rihanna attends the 2014 MTV Movie Awards at Nokia Theatre L.A. Live on April 13, 2014 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for MTV) (credit:Getty Images)