The launch of Urban Decay's Naked Smoky eyeshadow palette has caused a mass meltdown on Twitter, with beauty fans live tweeting their attempts to get their hands on the sought-after makeup.
The palette which contains 12 "sultry, smoky neutral" eyeshadows is available online for £38 from 30 July, but don't expect it to be around for long.
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When Naked Smoky was released in America at 3am on 8 July it sold out fast - with lots of frustrated shoppers who had stayed up till the early hours missing out.
Just 11 hours after tweeting to say the palette was available to buy Urban Decay tweeted confirming the palette had sold out, but those who hadn't managed to get their hands on it would get another chance when stocks hit shops on 12 July.
Cue a Twitter meltdown...
That awful realization that you could have just ordered #NakedSmoky when you woke up instead of staying up until 3, & stressing for 30 min.
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Eyeshadows For Your Eye Colour
Blue Eyes(01 of04)
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For blue eyes, Fedosoff recommends applying lighter shades of pink to make them sparkle or darker shades of grey, which will contrast against your eye colour, really making them stick out. Other colours to try are any reddish-browns or metallic shadows like gold, silver and copper. (credit:AP)
Brown Eyes(02 of04)
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Brown-eyed beauties get to choose from any colour they want! Fedosoff says brown eyes will look lovely in natural colours like taupes and coppers or, if you want to be a little bolder, try enhancing your peepers with different shades of green, purple or blue. (credit:Shutterstock)
Green Eyes(03 of04)
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"Purples make green eyes appear more vibrant. A dark plum shade will give you the drama of a black shadow with the benefits of a purple tone," says Fedosoff. She also recommends trying gold, burgundy and reddish-brown shades across your lids. (credit:Shutterstock)
Hazel Eyes(04 of04)
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"Neutral shades add warmth and depth to the eye. Try earth tones or dark bronze with hints of red or orange to really play up the brown and green blend in your eye colour," says Fedosoff. (credit:Getty Images)