CEO of Anti Copying in Design (ACID) and 2014 First Women Awards nominee
Dids Macdonald has over 25 years experience within the design industry initially owning an interior design company and latterly as a designer-maker. She launched ACID (Anti Copying in Design) because her products were consistently copied. ACID began informally in 1996 as a round table action group and has developed into a not for profit trade organisation representing thousands of designers from over 1200+ design-led companies within the creative industries.
ACID’s key objectives are IP education, deterrence, prevention and support, raising awareness about IP as a positive voice. In 2013 ACID launched the first UK Design & IP Exchange, ACID Marketplace, a safer trading conduit between designers and design buyers. Over the last 15 years ACID has championed design law reform and spear-headed a campaign which has resulted in an IP Act which became law on 14 May 2014. A key part of this Act will introduce criminal provisions for intentional design infringement.