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Lara Baker

Music industry events and marketing director and diversity consultant. Champion of women in music. Passionate about achieving greater equality in the music business.

London resident Lara is a music industry events and marketing director, diversity consultant and TEDx speaker. Lara programmes and works on a number of high profile music events, including BBC Music Introducing Live, the International Live Music Conference, the Great Escape Festival, AmericanaFest UK and Liverpool Sound City. Previously a Director at the Association of Independent Music (AIM), Lara created the AIM Awards, which each year shines a much needed spotlight on the wealth of talent in independent music. Lara is a champion of women in music and advocate for diversity, organising numerous conferences and networking events aimed at tackling the lack of gender equality and diversity in the music industry. She has sat on UK Music's diversity taskforce, co-founded the Music Week Women in Music Awards and is an ambassador for Love Music Hate Racism, and has been quoted in publications including Forbes, Marie Claire, Glamour, The Independent and The Guardian on music industry diversity. When not managing events, Lara can be found on Twitter enthusing about 90s pop, or in a muddy festival field with a nice cold beer.
What The Music Industry Can Learn From 'Me

What The Music Industry Can Learn From 'Me Too'

I hope that we can now come together as an industry and ask 'how can we address this?'. If we are to have a truly thriving music industry, we need to promote brilliant people from every gender, race and background, and that can't happen until harassment and sexism are properly dealt with. It's time to break the pattern.
18/10/2017 16:19 BST
Diary Of A SXSW

Diary Of A SXSW Virgin

SXSW (or South By South West, to use its full name) is widely known by the music industry and music fans as the ultimate showcasing festival for new music. Each year in March the World's music industry decamps to Austin, Texas, for six long days and nights of BBQ, margaritas, tacos and live music. And this week, for the first time, I'm amongst them.
17/03/2017 12:38 GMT
Calling Out Sexism and Sexual Harassment in the Music

Calling Out Sexism and Sexual Harassment in the Music Industry

While festival bills in the UK and overseas have been criticised in recent years for lacking female musicians, this year Glastonbury's Emily Eavis has made it clear that they intend to lead by example and will be "strong on women". Where Glastonbury leads others follow, so perhaps the industry traditions are slowly beginning to crumble.
28/01/2016 17:43 GMT
Nominees Revealed for 2014 AIM Independent Music

Nominees Revealed for 2014 AIM Independent Music Awards

Last night saw the announcement of the nominees for this year's AIM Independent Music Awards, and as I watched our presenters reveal the labels and artists that feature in this year's nominees list, I felt great pride that I get to work with the people responsible for some of the best music in the world.
13/08/2014 14:03 BST
AIM Independent Music Awards 2013: And The Nominees

AIM Independent Music Awards 2013: And The Nominees Are...

It's now less than four weeks until the third annual AIM Independent Music Awards takes place, and last night we were finally able to reveal this year's nominees. And what a fine bunch they are! Our judges have done a terrific job this year of shining a spotlight on the wealth and diversity of talent supported by the UK's thriving independent labels.
08/08/2013 00:48 BST
Women In the Music Business: Mind the Gender

Women In the Music Business: Mind the Gender Gap

I have numerous female friends working in the music industry; bright, hard-working, late-20s women who are passionate about their jobs. In almost all cases they are finding themselves languishing in the same role year after year, passed over for promotions and pay rises, with their bosses blaming 'the economy'.
21/06/2013 12:07 BST
AIM Independent Music Awards Nominees

AIM Independent Music Awards Nominees Announced

Since starting to work on the AIM Independent Music Awards a couple of years ago, it hasn't escaped my attention that every time a list of music award nominees is published, a large-scale debate and healthy amount of criticism and cynicism inevitably follows. I suspect this is because of the subjective nature of music; the concept of judging it is arguably flawed.
27/09/2012 16:00 BST