The newsreader was broadcasting on the BBC News channel on Thursday shortly before midnight when he introduced a highlights reel of the previous 12 months.
Except there wasn’t one.
“Just going to show you a very special programme – we’ve put up the highlights of 2020,” he told viewers. “Let’s just have a look...”
As nothing then played, Simon looked up at the camera and said: “Exactly.”
He added: “It’s farewell to 2020.”
Simon’s unique take on certain news stories have made headlines of their own on a number of occasions over the years.
In October, he made a savage dig at a family who had developed a Covid-friendly device to deliver sweets to Trick Or Treaters over Halloween.
In 2013, he reported on the upcoming birth of Prince George saying: “Plenty more to come from here... none of it news.”
He also provided some first-rate dead-pan narration over footage from the World Dog Surfing Championships in California, which ended with him declaring: “That’s a shame, we have run out of pictures.”
And, of course, let’s not forget the time he appeared live on air holding a pack of paper instead of an iPad.