Many start-ups in the US are focusing on producing lab-grown meat or what they call ‘‘cultured meat’’. They claim it is sustainable and hence good for the environment. Changing consumer preferences is one of the biggest challenges they need to overcome. But the start-ups say they are confident that they can change eating habits one bite at a time.
Depending on your personal morality, meat may not be murder, but it is perhaps one of humanity’s most regrettable vices. That’s where cultured meat comes in.