As recommended by HuffPost
Across the globe, consumers on social media were furious and started sharing images of the ads with hashtags such as #pullitdown
Nivea's 'White Is Purity' Campaign Hits A Nerve With Anyone Who's Faced Colour Discrimination In Their Own Communities
So when I saw Nivea's 'White is Purity' deodorant ad campaign, it was hard to not loudly proclaim WTF GUYS. Anyone whose synapses are still firing in their brain should realise the terrible history and connotations of the 'white is right, and dark is bad' ideology. You don't need to have a history degree or a module in post-colonial literature to know this.
This is clearly problematic for a lot of reasons, but as The Root pointed out, even more “absolutely horrific when you think
Contrary to the common portrayal of young women as selfie taking celebrity obsessives, wrestling with self-confidence and body issues, the findings offer an alternative perspective on a generation of girls comfortable in their own skin, driven by opportunity and liberated by technology.
Until recently, I was brain-dead about beauty. It might be stereotypical to assume that if you have ovaries, you know your Nars from your Nivea but, alas, I did not.
"What would you do if everyone thought you were a wanted criminal?" isn't, fortunately, a question we've had to ask ourselves
The boss of skincare company Nivea has spoken out against former spokesmodel Rihanna, branding the singer too raunchy for