Nudge Theory works by introducing something new to re-focus people’s minds. Think of calorie counting on menus, or putting healthier snacks at eye-level
The next big win for the planet may not be a field of solar panels or a new emissions cap. It may well be people themselves, motivated to become better climate stewards than their neighbours down the block.
Have you ever wondered how to change what people do? How to help them make "better" choices? How to kick bad-habits? How to avoid the pitfalls of stereotypes?