With the news buzzing about WhatsApp's sale to Facebook, my thoughts turned to tech accessories. As a devoted Apple fan, I make no apologies for the extreme bias towards items that fit their products in my selection below although most pouches can also be used for other tablets, as well as in place of a regular clutch bag to pop your phone and other bits into.
What makes us buy what we do? The product itself, or the strength of the brand that it comes from? The answer of course is the influence of both. It is in our nature that we warm to a brand that tells a story and we can relate to. We also do this if it appeals either in an aspirational way, or to the benefit of our lifestyle.
For those uninitiated into the world of tailoring, it can seem rather intimidating. There are so many 'rules'. Everyone has an opinion; friends, colleagues, family members, even random people on the street. Whilst there is plenty of scope to get it catastrophically wrong, it's easier than you think to get it right.