Like many brands, most successful political narratives are the ones that are memorable - distinctive, tangible and succinct. Positivity is an optional extra. So is truth as of late. Here we look at the top 10 attempts to establish political brands in Britain in the 21st century. Share your own favourite with a quick poll at the end.
If Hillary Clinton wins on November 8, it will be in no small part thanks to the moderate Republicans who have decided to put country before party and to support her. It would be wrong to underestimate what this will have cost them, in such a divided country, in terms of personal relationships and party loyalties.
Brexit continues to lie untouched in the dog's breakfast bowl, no more appetising in the cold light of day than it was when the smell started on the n...
The past few weeks haven't been the proudest in the history of UK politics, for many reasons. One aspect of political culture, in particular, has stuc...
The Scottish National Party is a genuinely unique animal in our modern politics. It has grown from being the butt of many a political joke to become the dominant force in the Scottish Parliament in just a few election cycles. It now occupies a large swathe of the green benches in a Parliament that its members and politicians would rather not have any part of and their forward momentum, depending on how the next Holyrood elections go, shows no sign of ending.
Just 10 months after Scotland voted to preserve the union, Salmond's view is that another vote is "inevitable". Why is this news? After all, the constitutional goal of the SNP is to forge a breakaway Scotland. Plus, Salmond has casually dropped a variation on the "inevitable" line in every interview since the end of last year, stripping the "new" out of "news". Yet his comments were instructive on when another vote could take place.
There was a distinctly Orwellian flavour to the story that dominated Scottish politics over this past weekend. Former first minister, and current SNP ...
Pete Wishart is not one to mince his words. The nationalists' de facto spokesman on English votes for English laws (EVEL) launched a broadside on the floor of the house last week. For the SNP leader of the Scottish Affairs Select Committee, the proposals on the table are "a complete and utter mess".
This week Nicola Sturgeon, leader of the Scottish National Party and unexpected media star of the UK's recent general election is on a 'charm offensiv...
The SNP is, to a large extent, sustained by their powerful concept of a political-theological paradise. If unionists across the United Kingdom really want to defeat Scottish nationalism a truly inspiring and profound alternative to the paradise of independence is desperately needed.
The real patriot will choose a British political party to preserve the stability needed for economic growth, and the mother of all parliaments. She still remains our best hope for independence from greater Europe, in the world, and from self-destructive sectarianism.
I think we can now officially call this the 'stalemate election'. Even the introduction of Boris has failed to break the shackles. The two main parties have been wheeling out all their 'big guns' in the last couple of weeks to no effect. And who do they have left? Does anyone at Tory HQ even have the mobile number for John Selwyn Gummer?
In the next twenty years we face two great constitutional crises: EU and Scotland. Both solutions - independence and independence - are touted as panaceas for all our ills, but would instead isolate us.
This is what we have degenerated British political debate into. A festival of unsubstantiated mudslinging and disrespectful campaigning. I would say it is like watching teenagers, but teenagers have evidently proven far more effective.
On 18 September, the people of Scotland voted against independence. The Scottish National Party (SNP), created in 1934 with independence as its central goal, had lost. Yet just five months later, they are now positioned as one of the big potential winners in May's UK General Election.
The thing is, politicians are getting their priorities all wrong. They're running around photoshopping campaign posters and trying 'out-norm' each other on Question Time - while what they should be doing is sitting down with a pie, some gin and and the Game of Thrones box set.