The headline, irrespective of poor grammar, clearly suggests that Cole's tattoo might impinge on her sexual desirability, which I believe is part of a wider culture of associating tattooing on women with their sexuality.
For those of you that haven't seen the snap, the Girls Aloud star has showcased a new tattoo- and it's big. No, not big. Massive. The inking, a mass of red and black roses, covers her entire backside as well as her lower back and is startling to say the least.