We have come to directly associate beauty with appearance over time, so that now no one would use the word to praise somebody's personality. Maybe that is the starting point, each of us this week need to use the word when talking about something non physical. We need to reclaim the word, something marvellous, amazing, outstanding. We need to close our eyes and see the beauty.
This fairly harmless impulse to look good has been leapt upon by diet companies and magazines as some annual ritual, as if getting in shape or being healthy the rest of the year matters not. My key gripe, is that it sums up the biggest problem with exercise and diet: that it is primarily to lose weight.
It's barely spring and already I've started getting emails about summer - or should I say 'bikini season'. Here's fair warning: anyone who pings me a message with those two words in the subject line should expect an instant redirect to the trash folder. I hate the term - am completely sick of it - and here's why.
The question should have been... Does Barbie need to gain some more realistic measurements? Instead what we have is shock and shame tactics, that use a caricature image to represent a plus size woman that is already marginalised and ridiculed by the media and once again opens the industry up to mockery. Essentially what we're left with is one extreme to another.