Having role models that bust these perceptions is a huge step forward, but it is equally important not to single them out for being different. It's as if to say, if you don't look like the super skinny version, then somehow you're not normal. Most kids want to feel normal so will they really ask for the 'curvy version?'. Will they want to be seen with it?
Categorising us as a specialist brand whilst under the guise of advocating body positivity is not the way to go about supporting the imminent collapse of body shaming, rather integrating us into existing institutions or rather, treating us like everyone else, would be the more favourable option - trust me.
Whether you've just started your health and fitness journey or been working hard for a while, the chances are that you compare your progress (and therefore, your body) to others. It could be while looking at other people on social media or in magazines, or even in the gym, but it's important that you stop comparing yourself to other people.
We need to adopt a more positive outlook on how we feel about ourselves and about what we say to others. My challenge to you - tying in with 'The Modern Man-ual' research - is to check out a few of your friends' photos, let them know they are looking good and start spreading the #Ladmiration. You can help us too, ladies!
So accustomed are we to talking about ourselves with a razor-sharp tongue that we forget to spare a kind word every now and again. When we speak negatively about ourselves we are only perpetuating an already toxic culture and advocating the negative sense of self that so many of us have come to learn.
Body image isn't just about weight, it's being too short, too tall, too thin. Wearing glasses or having big feet. Anything that doesn't conform to the norm. We need to remind our children that different is good, and that there are more important things to consider at the tender age of five, than how fat you look in a puffer jacket.