Britain needs better broadband. It needs universally adequate broadband, in every city, every town and down every country lane. Broadband is the fourth utility. It is not a luxury, it is a necessity. Just as we need water to come out when we turn on the tap, we need broadband to work when we go online.
We need to be planning now for the next generation of ultra-fast broadband and mobile network to ensure London can be a Capital city which maximises the opportunities from ever increasing demand for content on demand and on the go through to the prospects of an Internet of Things, connecting everything including the kitchen sink to the web.
So you want to buy a bundle of services? No? Why not? It must be a good deal because everyone's bundling these days. Amazon does it. So does Sky TV. And your broadband provider, your bank, your credit card and insurance companies, even fast food restaurants bundle services because they know what's best for you.
I seem to find it impossible to turn on the TV at the moment without seeing an advert for super-fast broadband. The move to a faster Internet has been a priority for successive UK Government's, as well as other countries around the world. So, why is so much effort - and money - being invested in this infrastructure?
Today we have come to a fork in the road in our journey towards perfect internet connections. Speed, once our facilitator, our enabler, our 'Make It Happen' man, does not help us as it once did. As a tech nut, I plumped for a 40Mbps broadband package for my home. But the truth is, my wife, two children and I could not use it all even if we simultaneously binged on high spec online content.