The CLA is exploring how countryside communities can leap ahead and achieve the ultrafast connections that will genuinely set rural businesses up for the future. Only when Government and industry show that they are looking to that horizon alongside us will they genuinely deserve the credit they crave.
To say there is a global revolution in technology taking place is unquestionable. The World Economic Forum that met in Davos last month called it the 'Fourth Industrial Revolution' - new technologies being developed today will change the way individuals, companies and governments do their business in years to come...
Around this time twenty five years ago, Tim Berners-Lee's first World Wide Web page flickered into action; now there are around a billion websites online. It heralded the start of a digital revolution, and is just one of the many modern technological developments to follow that the UK would pioneer...
Some people in the furthest reaches of the UK are being left behind in the race for a digital Britain. They are missing out on the advantages that a reliable internet connection brings, such as ability to compare prices on household bills and find cheaper products, combat isolation and access vital services online.
Britain needs better broadband. It needs universally adequate broadband, in every city, every town and down every country lane. Broadband is the fourth utility. It is not a luxury, it is a necessity. Just as we need water to come out when we turn on the tap, we need broadband to work when we go online.
We need to be planning now for the next generation of ultra-fast broadband and mobile network to ensure London can be a Capital city which maximises the opportunities from ever increasing demand for content on demand and on the go through to the prospects of an Internet of Things, connecting everything including the kitchen sink to the web.
So you want to buy a bundle of services? No? Why not? It must be a good deal because everyone's bundling these days. Amazon does it. So does Sky TV. And your broadband provider, your bank, your credit card and insurance companies, even fast food restaurants bundle services because they know what's best for you.
I seem to find it impossible to turn on the TV at the moment without seeing an advert for super-fast broadband. The move to a faster Internet has been a priority for successive UK Government's, as well as other countries around the world. So, why is so much effort - and money - being invested in this infrastructure?