I seem to find it impossible to turn on the TV at the moment without seeing an advert for super-fast broadband. The move to a faster Internet has been a priority for successive UK Government's, as well as other countries around the world. So, why is so much effort - and money - being invested in this infrastructure?
Today we have come to a fork in the road in our journey towards perfect internet connections. Speed, once our facilitator, our enabler, our 'Make It Happen' man, does not help us as it once did. As a tech nut, I plumped for a 40Mbps broadband package for my home. But the truth is, my wife, two children and I could not use it all even if we simultaneously binged on high spec online content.
When I started working from home 12 years ago, I was only receiving a download speed of 2 Mbps and 0.25 Mbps upload, compared to my current download speed of 20 Mbps, alongside a 6 Mbps upload connection. How times have changed. Home working can be a challenge, but thanks to the rise in social media, it's easier to avoid the problem of isolation that can easily creep up on people.
British households increasingly crave broadband connections that can cope with their huge demand for the web at peak times of day, when everyone's at home and trying to stream their favourite TV shows, download films for the next day's commute, surf the internet for homework, or Skype friends and family.