British households increasingly crave broadband connections that can cope with their huge demand for the web at peak times of day, when everyone's at home and trying to stream their favourite TV shows, download films for the next day's commute, surf the internet for homework, or Skype friends and family.
The teeth-gritting screech of chalk on a blackboard is now confined to dusty archives, and technology in the classroom has evolved in leaps and bounds, enabling a rich, diverse, engaging learning experience for pupils. Schools, though, are only responsible for our children for around six hours a day.
The sad reality is that digital isolation affects many more than 7 million adults. Two years ago, if you asked my mum (who is in her 70s) if she was online, she would have answered yes - because she had a computer and she'd used the internet. But I can assure you she wasn't because, at that time, she needed me to sit beside her just to make a Skype call.
4G has a lot to offer, and we are constantly reminded that the UK is behind on its roll-out, with the promise that it will eventually be available to more of us than 3G. As things stand, EE has had a head start on the other providers, but Vodafone and O2 have joined the exclusive club with their own new deals.