A Canadian federal election, for one of the first times in modern Canadian history, is global news. Much of this has to do with it being the longest election campaign in modern history, which made it easier for global media to become both acquainted with Canadian politics and capture enough readers' imaginations to demand more coverage.
When Ireland play Canada next Saturday in Cardiff, few will be expecting anything other than a green victory, but as 2007 proved when Ireland stuttered to victory over both Namibia and Georgia, nothing should be taken for granted, especially at Rugby World Cups. The Canadians aren't likely to make it beyond the pool stages, but that doesn't mean that they don't have the capacity to send a few shocks waves.
Unique is the opposite of well known. It is something you have to look hard to find. Everyone wants to experience it, but unfortunately, few people actually do. Blinded by the allures of the (equally beautiful) tourist trails that exist around the world, our travels often lack the authenticity we so crave.