Business needs to engage in their local communities and work with schools more directly. However, this must be more than getting business people in to give the occasional talk. Business should offer placements and deliver workshops - to provide the much needed insight into the skills that young people need. We should also be working with them to create innovative ways of providing resources, information and case studies.
A school gave its female pupils a careers talk with a difference when it brought in two of the most prominent women in the country - the wives of Prim...
I wake up at 6.15am to take the train to work (commuting from mum and dad's, the intern's lot) and most days I wake up before the alarm goes off, buzzing for a new day. This is a pretty strange feeling, I must admit, but it's bloody brilliant. So, like I said, don't take this opportunity away from me - it's my only chance to get on the career ladder.
It's that time of year again when thousands of young people put the final touches on their UCAS applications, hold their breath and hit 'send'. Then they anxiously wait for weeks until their 'life-altering' results come through. My son went through this process last year. I'll never forget his panicked face as he said, 'What if I don't get any offers?'
Mums and dads of wannabe writers, encourage your darlings to sharpen their pens, read newspapers, blog, tweet and watch late-night showings of All The President's Men, The Front Page and Five-Star Final (hunt it down, it's brilliantly nasty). They may not end up changing the world but I'm fairly confident that journalism will soon be more lucrative than it is now. And it'll save them from investment banking.