We can individually take responsibility for our own actions, but to make big changes decisions need to be taken on a national, continental and even global scale. If the big coffee companies are going to make billions out of our legal addiction, they need to be forced to clean up the mess that's left afterwards.
On arrival at the East London destination of the Truman Brewery, I was met with the sweet smell of coffee, which practically guided me in from street level. The festival spreads across two floors and multiple rooms, with pumping beats from live DJs and the whizzing sounds of coffee theatrics in progress.
Final year; the permanent neck, eye, and brain-strain from reading too much, deadlines flying out of your ears and unprecedented mini meltdowns. This is all part of the journey! (I keep telling myself anyway). Now, I was pre-warned about how intense final year would be, but I feel like this year has nevertheless hit me like a tonne of bricks! So, how does one cope with the 101 assignments and exams looming?
Sadly, both Fuck0ffee and Bricklane Coffee, appear to have misunderstood the time-old saying that "any publicity is good publicity" and, in doing so, to have missed a very simple truth: If you want to stand out in London's over-saturated independent coffee market, insulting 52% of the population isn't the best way to go about it. It's bad marketing, bad PR and, worst of all? It's not even funny.