It's estimated that 2.5billion coffee cups end up in landfill every year. It's sadly undeniable that we have a cultural problem with litter blighting our beautiful countryside: a leaf-denuded autumnal hedge pockmarked with flapping supermarket plastic bags is viscerally awful, and what a miserable scene a litter-strewn high street is at any time of the year.
The French government has made a bold decision this week in the name of reducing waste and tackling climate change - good on them! By committing to ban disposable cups and plates by 2020 - except those that are completely compostable - France is taking a huge step towards tackling the one million coffee cups that reach landfill every minute. Perhaps it's time that Britain took the leap?
We can individually take responsibility for our own actions, but to make big changes decisions need to be taken on a national, continental and even global scale. If the big coffee companies are going to make billions out of our legal addiction, they need to be forced to clean up the mess that's left afterwards.
On arrival at the East London destination of the Truman Brewery, I was met with the sweet smell of coffee, which practically guided me in from street level. The festival spreads across two floors and multiple rooms, with pumping beats from live DJs and the whizzing sounds of coffee theatrics in progress.