On arrival at the East London destination of the Truman Brewery, I was met with the sweet smell of coffee, which practically guided me in from street level. The festival spreads across two floors and multiple rooms, with pumping beats from live DJs and the whizzing sounds of coffee theatrics in progress.
Final year; the permanent neck, eye, and brain-strain from reading too much, deadlines flying out of your ears and unprecedented mini meltdowns. This is all part of the journey! (I keep telling myself anyway). Now, I was pre-warned about how intense final year would be, but I feel like this year has nevertheless hit me like a tonne of bricks! So, how does one cope with the 101 assignments and exams looming?
Sadly, both Fuck0ffee and Bricklane Coffee, appear to have misunderstood the time-old saying that "any publicity is good publicity" and, in doing so, to have missed a very simple truth: If you want to stand out in London's over-saturated independent coffee market, insulting 52% of the population isn't the best way to go about it. It's bad marketing, bad PR and, worst of all? It's not even funny.
This is a time of year when my faith is not just tolerated, but happily shared by people of other faiths or none. The entitlement of somebody standing up and complaining about a cup - a cup! - when their faith is so openly embraced is staggering, and shows a complete disconnect with some of the harsher aspects of life. Please, let us enjoy Christmas in peace and goodwill, without these petty complaints - it is the season for it, after all.
We shouldn't need a Fairtrade logo - it should just be the way business is done. The cost to society and the environment of NOT paying the appropriate amount for food is ultimately going to be borne by us all. In the meantime, buying fair trade goods is one of the best ways you can do your bit for the soil, the farm workers and their families. And who knew, you can also help do your bit for the UN sustainable development goals.