If Waitrose really is prepared to abandon all of its principles for a few corporate boxes at important sporting events, then why not go the whole way? Why not get behind Sepp Blatter's FIFA? The opportunities for Waitrose, post-ECB, are endless.
KP is currently one of the world's top batsmen and if the England team was selected on merit he would be in it. The Aussies will be rubbing their hands with glee that they are not going to have to face him this summer.
Toulon secure their third straight European title on Saturday at Twickenham after an epic encounter with the perennial bridesmaids from Clermont Auvergne. In the lead up and since then there have been many fans and voices in the game bemoaning Toulon's superstar packed team and asking whether or not they are good or bad for rugby...
Like the spectacular solar eclipse that many were fortunate to witness the previous day, last Saturday's extraordinary day of rugby was an event made more memorable by its rarity...
The collapse of England's form has been spectacular. Only two years ago England won the Ashes 3-2 - a third consecutive Ashes win - but that feels like a long, long way away now. Let's make this clear - Monday's loss to Bangladesh is one of the most humiliating days ever for English cricket.
Even if England qualify by beating Afghanistan and Bangladesh, the later no certainty, they have a huge amount of catching up to do, about 4 years on and off the pitch of catching up condensed into just a couple of weeks. To get past the quarter finals and complete in limited overs cricket in the future. I just hope we see some changes before their next game...
Going to Pay to View does not deny people the opportunity to watch altogether, but the money that it brings, if well spent, can provide thousands with new opportunities to get involved: in this respect, it seems that pay to view broadcasting can be the egalitarian way, after all.
The Warriors are an inspiring group of Maasai from Laikipia who have swapped their spears for cricket bats. As well as building competitive cricket teams, the Warriors are using cricket development in rural Maasailand to empower young people and tackle social injustice.
Phillip Hughes' death is a tragedy on so many levels, not least the cutting down of a talent on the cusp of truly flourishing. But more, it's times like this that remind those of us with a tendency to get caught up in its ebbs and flows that sport is simply a game, no more no less, played by human beings of infinitely worth more than whatever scores they muster.
"Just not fair". The first three words of my brother's message to me after I told him that Phillip Hughes had passed away on Thursday...
With the news this week that Sam Burgess is set to make his rugby union debut for Bath in this Friday's Aviva Premiership match against Harlequins, it's the first chance to see how the latest big name rugby league convert does in the XV man game.
Phillip Hughes never lost the grounding of a rural upbringing on his journey to Test cricket...In essence, it's this grounding that helped to explain why the plight that Hughes so lucklessly and undeservedly found himself in touched the hearts of so many. Teammates past and present, greats of the game, fellow sportsmen and women, friends, casual acquaintances and so many fans who simply enjoyed watching him go about his work for whatever team, in whatever format. His innate competitiveness and unclouded vision of where he wanted to get to meant he - and, by osmosis, his team - was so often able to find a way to succeed regardless of opposition attempts to quell him.
Now, I don't really give a flying xx about my chromosomal make up (and even less of an xy); neither, it seems, does the medical profession when determining whether a person is transgendered or not. That;s good enough for me, but not, it seems, for the legions of part-time cyber- geneticists out there who gleefully use their possession of a "fact" to reinforce their prejudice.
Despite the crushing weight of evidence over the last twelve months to support the assertion that Cook is a disastrous captain, Giles Clarke and co have never wavered in their support for him. He may be inept tactically, weak as a leader and struggling even to justify his place in the team, but he is handsome.
The ECB has still not said officially why he was sacked. It seems almost a small and inconsequential detail at this point, so much water having passed beneath the bridge and so many daggers having been placed so expertly between so many shoulderblades. But it is the most important detail of all.
Travelling from state to state can often feel like entering a whole new country. It's food, the people, architecture, the weather, literally everything may seem completely world's away from wherever you might have just been. Though you may have just ventured mere miles in reality.