Going to Pay to View does not deny people the opportunity to watch altogether, but the money that it brings, if well spent, can provide thousands with new opportunities to get involved: in this respect, it seems that pay to view broadcasting can be the egalitarian way, after all.
The Warriors are an inspiring group of Maasai from Laikipia who have swapped their spears for cricket bats. As well as building competitive cricket teams, the Warriors are using cricket development in rural Maasailand to empower young people and tackle social injustice.
Phillip Hughes' death is a tragedy on so many levels, not least the cutting down of a talent on the cusp of truly flourishing. But more, it's times like this that remind those of us with a tendency to get caught up in its ebbs and flows that sport is simply a game, no more no less, played by human beings of infinitely worth more than whatever scores they muster.
"Just not fair". The first three words of my brother's message to me after I told him that Phillip Hughes had passed away on Thursday...
With the news this week that Sam Burgess is set to make his rugby union debut for Bath in this Friday's Aviva Premiership match against Harlequins, it's the first chance to see how the latest big name rugby league convert does in the XV man game.
Phillip Hughes never lost the grounding of a rural upbringing on his journey to Test cricket...In essence, it's this grounding that helped to explain why the plight that Hughes so lucklessly and undeservedly found himself in touched the hearts of so many. Teammates past and present, greats of the game, fellow sportsmen and women, friends, casual acquaintances and so many fans who simply enjoyed watching him go about his work for whatever team, in whatever format. His innate competitiveness and unclouded vision of where he wanted to get to meant he - and, by osmosis, his team - was so often able to find a way to succeed regardless of opposition attempts to quell him.
Now, I don't really give a flying xx about my chromosomal make up (and even less of an xy); neither, it seems, does the medical profession when determining whether a person is transgendered or not. That;s good enough for me, but not, it seems, for the legions of part-time cyber- geneticists out there who gleefully use their possession of a "fact" to reinforce their prejudice.
Despite the crushing weight of evidence over the last twelve months to support the assertion that Cook is a disastrous captain, Giles Clarke and co have never wavered in their support for him. He may be inept tactically, weak as a leader and struggling even to justify his place in the team, but he is handsome.
The ECB has still not said officially why he was sacked. It seems almost a small and inconsequential detail at this point, so much water having passed beneath the bridge and so many daggers having been placed so expertly between so many shoulderblades. But it is the most important detail of all.
Travelling from state to state can often feel like entering a whole new country. It's food, the people, architecture, the weather, literally everything may seem completely world's away from wherever you might have just been. Though you may have just ventured mere miles in reality.
Next year, after the General Election, how many of the new Cabinet will be qualified to become ministers of government? What, for example, if a deal has to be done with Ukip? Will these appointments be made on merit or political expediency? Or will these people have been grown, nurtured, into their jobs? I think we know the answer.
As I write this, the man widely considered as the best spin bowler in the world and Pakistan's main wicket-taking-force, is facing an investigation into his bowling action.
For as anyone who plays cricket knows, it's the only sport whose action is cut by meals. If you start in the morning, you break for lunch. Then at around 4pm you stop for tea. There is no difference between professionals or amateurs. Rain may stop play, tea and lunch definitely do.
'You can't bore people into buying your product, you can only interest them into buying it.' ... In today's world, is advertising interesting? ... Are all interestings equal? Or are some more interesting than others? How interesting does an interesting have to be to get noticed?
What should worry the mandarins of the game in its country of birth, however, is the complete lack of purpose and direction of the current team. The immediate task for England is simple - do not allow India to win any more tests in the series, and win at least one for itself.
On paper, a group of ageing middle class men wittering on for eight hours about a sport where very little can happen for five days straight doesn't sound like radio gold, however the BBC has turned it into an art form.