One of the worst things that can happen is to have your credit card number stolen and be thousands of dollars in debt for purchases you didn't make. A more common scenario, however, is to get infected by malware that only compromises the performance of your device or the quality of your online browsing experience.
All organisations plan for fires, floods, or any other type of incident that impacts business resilience, why should cyber security be any different? The purpose of a Security Playbook is to provide all members of an organisation with a clear understanding of their responsibilities regarding cyber security - before, during and after a security incident.
Developing and implementing a security incident response plan can be time consuming and often costly - two things most organisations do not have. Without a response plan, incidents can escalate quickly and the impact can be severe. An incident response plan gives organisations a much better chance of isolating and controlling an incident in a timely and cost effective manner.
There are several reasons this happened, but one has haunted me most: Hillary Clinton's leaked emails. Since the "scandal" broke, I've become terrified of hacking. This isn't because I may run for President myself (#SLH2020), but because the vulnerability of the Clinton campaign's email accounts bodes badly for the rest of us.
The truth is that exposed credentials from adult dating sites hold particular value for cyber criminals given their potential to extort victims. Most subscribers to these services want to remain anonymous and don't want their employers or families to know. Users are likely to be prepared to pay large amounts of money to prevent their details being exposed online where others can see them.