Looks ridiculous on paper right? But somehow saying it out loud appears to mitigate that. Oddly, in the wake of 'the 'Ched Evans rehab vs remorse debate', the age-old argument of 'footballers being role models' returned. But if the saga was evidence of anything it was exactly why the R word should be nowhere near football.
The world's biggest brands should all pull out of their relationships with FIFA at the same time, complete with the knowledge that every single football fan - and pretty much every other consumer too - will hail them as heroes. Let their competitors take their place, let them spend billions propping up one of the world's most loathed institutions and face the opprobrium of customers whose sense of right and wrong will have been heightened by a mass walk-out.
Allegations have been made of millions of dollars of improper payments to Fifa officials who were involved in the process of voting for the winning bids. We are no closer today to knowing whether or not these allegations are true or false. Fifa has investigated itself and not surprisingly found itself to be not guilty.
What happens if England win the World Cup next year? That's right; as the men's World Cup enters a four-year hiatus, the women's World Cup is still to come... Women's sport makes up just 2% of all sports coverage in the UK. It's a shocking statistic, but I hope it's something that can change over time... There is an appetite for the game and in some countries women's football is huge.
Fifa has to face up to the decision-making processes which are routinely scrutinised and alleged to be dishonest or improperly influenced. In the last four years, four members of its Executive Committee have been forced out on the basis of suspicions of bribery. For such a large and important global organisation, such negative perceptions are unsustainable.
Lionel Messi didn't deserve to win the World Cup Golden Ball... it was an incorrect decision, with Maradona going as far as to claim it was all part of a marketing ploy... Did he prove he was the greatest player of all time, no not really. However did he prove that he was the best, most decisive, most influential player at the 2014 World Cup.