Shaw's mistake may have had no greater agenda - and on the surface appears to be a fun publicity stunt - but anything that brings the integrity of sport into question must be stamped out. Sutton brought in a PR and Communications agency to help them after they were drawn against Arsenal - but having secured Sun Bets as a sponsor, everyone at the club should have been reminded of the rules surrounding gambling.
On Christmas Eve, I will join my parents for a night of fun, laughter, and joy. But this cheerful atmosphere sharply contrasts the mood of the family gathering seven years earlier. On that day, my father informed me that a parent is only as happy as his saddest child. My response was, "Well then, you're screwed." I was 23 years old and had surpassed a previous low to hit rock bottom...
The relative newness of this type of 'gateway' into gambling means that it is difficult to prove any link at this stage. With more games and apps being produced by the minute,it is clear that awareness from the gambling industry will be key to regulation, and therefore protection of young people in the future.
Data leaks, trolling, cyber bullying, dark webs and hacking scandals have been just a few of the big stories to hit the press over the past decade, but there is also an equally worrying issue affecting an increasingly number of internet users, particularly in the younger generations; addiction. And it comes in many different forms
The ease with which someone can place a bet today is staggering. You don't have to leave the comfort of your home to place a bet these days. The bookmakers all have state of the art betting applications (apps) which at a tap of a button can allow a punter to place a bet on any number of outcomes on nearly any sporting or cultural event, such as the Oscars or Mercury Music Prize.