While the contribution the Creative Industries make to the UK economy is tremendous, to paraphrase Jessie J, it's not (just) about the money. They play an equally, if not more, important role in helping define us and shaping our national identity. "Britishness" is an intangible thing, something that cannot be explained in figures, or measured in fiscal terms.
The BBC provides a remarkable social glue, reaching more than 90% of the population every week. Our identities, our entertainment, engagement and access are all things we see delivered by the BBC's orchestras, by its network of local speech stations and its public campaigns. The BBC World Service, now funded by the licence fee, is the single biggest influencer of our international reputation. But talking of the detail, there's much heat and little light around the vexed issue of BBC governance.
The BBC has many fans and many adversaries. Those who'd like to see it change include other media outlets, led by Sky and the Mail, and right-wing politicians who believe that Auntie is stuffed with Guardian-reading granola eaters (although it is always worth noting that some on the left see her as fundamentally reactionary).
The whole point of the BBC is that politicians should only meddle with it on very rare occasions. Yes, it is accountable to the public through parliament, and yes the charter renewal process gives ministers a moment of great power over the Corporation. But we should remain worried about Whittingdale's self-confessed free market conservativeness.