It's the age old question that parents have to face up to every year: will my kid(s) have enough presents to open on Christmas Day. How much is enough we ponder? And will they like them? We try to get that balance right between fun toys and educational toys. As the cash registers tick over we will be tempted to throw caution to the wind heading home with bags full of goodies.
It's a world away from the early 2000s when children had to spend hours bargaining with their parents over the time they spent on the family computer, immersed in virtual worlds on a big screen. Children still play in these worlds - look at the popularity of Moshi Monsters - but the rise of mobile gaming has, in many cases, changed the way they do it.
Without really noticing we've been heading towards the end of the traditional outdoors childhood. Something that many millions of adults took for granted is becoming the exception rather than the norm for today's children, where-ever they live. Roaming ranges are down, physical activity is down and the ability of children to identify common wildlife is being lost.
For a family car, the annual summer holiday is perhaps the biggest test it can undergo. Not only does it have to put in the extra mileage, but it does so whilst being rigorously poked, prodded, and abused by children who care not a jot for the cars resale value. Perhaps the best way to avoid this kind of scenario is by keeping children occupied on a long journey.
Technology has a lot levelled at its robotic feet. Well, scratch below the headlines and you'll find that a) you'd be hard-pressed to avoid technology given that pretty much anything man-made counts as tech and b) there are oodles and oodles of examples of apps, games, websites and hardware helping kids to channel and explore their creativity.
Danny Kitchen, a 5 year-old from Bristol, racked up a bill of £1700 in less than 10 minutes. He'd been buying bombs in the 'free' app Zombies vs. Ninja at £69.99 per pack. He bought 19, as well as various other bonuses. When asked what happened Danny said, "I'm not sure how I did it, I thought it was free."