David Moyes, Ed Woodward and Manchester United have shown who is boss and his name is Wayne Rooney. Days after the signing of Chelsea midfielder Juan Mata for £37.1 million, striker Wayne Rooney is once again in talks with the Old Trafford hierarchy to extend his current deal which ends in 18 months time.
How much would David Moyes pay for a football club brimming with the same confidence, the same arrogance in fact, that Manchester United have exuded for the majority of the last 20 years? Confident fans, a confident board room and most importantly, a confident group of players.
The arrival of Mata in the North West will certainly remove some of the burden from the young winger - and it is a clear rallying call and statement of intent from the Manchester United board. They might be down, but they're certainly not out. Yet.
Manchester United's problems go much further than the lack of a world-class midfielder. It appears the Red Devils are after Juan Mata and have been linked to several other big names. However, Utd must look at strengthening other positions.
Anyone catch that Keane v Vieira documentary the other week? If you've watched any football on ITV recently, you'll have seen national village idiot Adrian Chiles repeatedly flatulating over it like some sort of gammon whoopee cushion, each time turning to simper at sweet-tempered Roy with the distinct air of a man doing everything in his meagre powers to avoid having his intestines used to hoist the boom.
For anyone who knows the history of Manchester United, particularly the Sir Matt Busby era and when he retired in 1969, there is a real sense of Déjà Vu at Old Trafford at present.
Athletes and sportsmen appear to strongly believe in momentum and the powerful psychology of streaks - winning causes momentum and momentum causes more winning. If the same is true of losing then, this should cause a chill in any United supporter...
Never has a Premier League season began with so many managerial changes at such high profile clubs. Sir Alex Ferguson's retirement at the age of 71 started a chain reaction that saw David Moyes being given the unenviable task of following in the greatest manager's footsteps.
The January sales are a long-standing British tradition - and football clubs across the country will have their shopping trolleys at the ready, as they enter the second half of their respective campaigns.
In the absence of Robin van Persie, Danny Welbeck has been charged with leading the Manchester United attack. The England international has been forced to deal with his doubters in the past, but he's been a leading light for the Premier League champions of late.
In the average career of a top-flight footballer, the opportunity to appear at a World Cup will only come around three or four times. Therefore in a World Cup year, warming the bench or turning out for the stiffs is not an option. Thankfully for those struggling to make an impact, this time of year throws up a few potential opportunities to make a push for Brazil.
Sometimes, you catch sight of a headline and, as you feel your eyebrows heading for your hairline, you wonder to yourself: "Did I really read that right?" Such a headline caught my notice the other day. "Cristiano Ronaldo opens a museum in his own honour in Madeira, Portugal", it read.
When the draw was made on Monday morning, there will have been football fans the world over that wrote off the chances of Manchester City and Arsenal. Had this have been last season, then I would have agreed. This time around, however, I don't.
At this time of year, we like to reflect on the last twelve months of Premier League football and hand out the annual awards. One award I would like to focus on is the Manager of the Year for 2013...
For some years now, fans and teams in the Premier League will have looked at games against Manchester United, Chelsea, Arsenal and more recently Manchester City as games that they would most likely loose. The sort of games you would go into thinking that you would be lucky to get a point. This mindset, however, has changed of late.
Prior to last weekend, the last time Newcastle United won a league game at Old Trafford, the mobile phone had yet to be invented, the Sydney Opera Hou...