In a society that is increasingly focused on the power of youth, men are as eager as ever to manage the ageing process. Innovative plastic surgery technologies mean they can enhance their daily routine and work they've done in the gym without giving away their surgery secret.
With the men's grooming market now hitting multi-billion dollar status and estimated to be worth a whopping £14.8bn in 2016 alone, a rise of approximately 5.8% compared to the previous 12-months, we've seen a huge rise in the number of brands trying to get in on the act.
Let's move on from this outdated, ridiculous (and yes, homophobic) notion that a man-on-man hug, or crying happy or sad tears, is somehow emasculating, or should call into question someone's sexuality. As Chris Mears and Jack Laugher showed in that beautiful, instantaneous moment, there's nothing quite as masculine as really knowing yourself, being truly comfortable in your own skin and not giving a stuff about what anyone else might think.
Being ready to shave my head proved to me that I had accepted I was losing my hair and could do nothing about it. But coming to terms with the new identity I'd have as a hairless man was to be a much harder struggle...
Most people my age are out drinking cocktails, playing crazy golf and squeezing every drop out of youth before real adulthood kicks in. Yet I'm at home, crying under a florescent light as I razor the stubble from the back and sides of my scalp.
I've seen many happy relationships put under unbearable strain when partners' 'fertility clocks' are out of synch, through the stress of IVF and the pain of disappointment. The tragedy is, it's so easily preventable.
Watching the situation which has come to a crescendo in the States hurts deeply. As a young man of colour, I looked to America to find the sense of id...
Friends are good for you. Hard to believe sometimes, especially if you've met some of my friends, but it's true. There's a strong link between social connections and mental health - having a mate to talk to when things get bad, yes, but also just having people to do stuff with or have a laugh with.
I'm not suggesting for one minute this type of behaviour is typical of all men, it's not, but we must surely accept some collective responsibility for dealing with it. To call it out for what it is. To lead by example and to teach our children that equality isn't just about equal pay and opportunities, fundamentally it's about respect.
I believe that examples of equality are all human beings being treated equally. That does not happen due to; who our parents are, our sex and gender, our ethnicity and the value that is placed on these, and one of the most intangible categories of all, the class we are born into and inhabit.
What does it say about women's expectations of male peers if advertisers know they can successfully sell us products by embarrassing a man who might be perfectly happy smelling like roses?
Whilst you can't go wrong with a pair of socks and a bar of whole nut, if you fancy something a little different this Father's Day - check out some of my ideas below!
Men don't need Mary Portas to validate and endorse their grooming habits. In fact, all we need to do is look at movements like the Bearded Villains and the many charitable organisations like Decembeard and Movember to see how men's grooming is carrying positive messages. We really want the best for each other - I honestly believe that.
Men care, and cherish and nurture, just as women do. This is what Heather Whitten's photo of her husband shows; a man caring for an ill small child. The fact that his child was unwell does not make this exceptional; caring happens in big and small ways each and every day, because loving others means wanting and doing the best for them.
Part of the reason that young men are still living 'at home' is economic. We have grown up against the backdrop of a severe recession that has robbed us of the cheap credit and plentiful homes that were available to the men that came before us. Our earning potential and job security has also been diminished - making the big move more unlikely than it was for previous generations. The economy has not been kind to the Boomerang Boys.
Other men seek their salvation in the ring by punching seven bells out of a component to not only prove their manliness, but to release their own pain of losing a father to suicide. Who would want to argue whether its sweat or tears rolling off his rippled body?