What does it say about women's expectations of male peers if advertisers know they can successfully sell us products by embarrassing a man who might be perfectly happy smelling like roses?
Whilst you can't go wrong with a pair of socks and a bar of whole nut, if you fancy something a little different this Father's Day - check out some of my ideas below!
Men don't need Mary Portas to validate and endorse their grooming habits. In fact, all we need to do is look at movements like the Bearded Villains and the many charitable organisations like Decembeard and Movember to see how men's grooming is carrying positive messages. We really want the best for each other - I honestly believe that.
Men care, and cherish and nurture, just as women do. This is what Heather Whitten's photo of her husband shows; a man caring for an ill small child. The fact that his child was unwell does not make this exceptional; caring happens in big and small ways each and every day, because loving others means wanting and doing the best for them.
Part of the reason that young men are still living 'at home' is economic. We have grown up against the backdrop of a severe recession that has robbed us of the cheap credit and plentiful homes that were available to the men that came before us. Our earning potential and job security has also been diminished - making the big move more unlikely than it was for previous generations. The economy has not been kind to the Boomerang Boys.
Other men seek their salvation in the ring by punching seven bells out of a component to not only prove their manliness, but to release their own pain of losing a father to suicide. Who would want to argue whether its sweat or tears rolling off his rippled body?
There's always been a stigma attached to a man going through depression. The machismo attribute of never showing tears or displaying weakness is unashamedly still the definition of a 'real' man in today's society.
Nationally, despite the devastation caused by every suicide - to the friends, family, colleagues and all those working 'at the coalface', the topic has yet to make it as a central public issue. Which it should be. With an average of 12 men a day, according to published figures, male suicide costs the country £20million PER DAY. A cost which excludes suicide attempts.
My wife's expecting our first daughter in August this year, and I can't wait. I'm so excited about being a dad. But rewind just a few short years, and I could never have imagined this would be happening to me. Because my cancer surgeon had just uttered the words "the treatment will almost certainly leave you infertile".
People expect that anything as serious as cancer will have obvious symptoms which will warn them to get a check up. But early stage prostate cancer doesn't usually have any: no visible lumps to look out for, no funny pains to get checked out.
The hardest part of letting go of a relationship is actually accepting that you had a part to play in the demise of it. This may seem like a really difficult thing to do if you are in the early stages of a break up but it will be the most freeing thing you will do to move on.
I know this is a contentious area. Lots of doctors don't like using the PSA test because it's unreliable and can lead to over-diagnosis and over treatment. But at present it is the best thing men have got. And our clinical consensus will help GPs to use it more effectively.
As someone who has witnessed many changes in the field of fertility over the past 40 years, I was fascinated to see that researchers are increasingly focusing their attention on male fertility factors.
Instead of offering a hand to help survivors face their experiences head on, we shut them away in a dark lonely room where no one acknowledges what happened to them, forcing them into a silence and taking their voice away - ultimately prolonging their recoveries.
If my Dad had broke his leg he'd be sent home in a cast, and we'd have instructions on how he'd get better. We'd be told to help him rest for a few weeks, he'd be told when he could get back to walking, back to running and back to full recovery. We'd be told what medication he was on and when he should take it...
When I was 17 years old a man pulled over an articulated lorry on a busy road to hit on me. I can't be sure, but I think that's when a lifetime of being hit on constantly began. Now wait - before you think "ugh, what is this woman complaining about now?" I'm here to explain why women need to stop thinking other women are bragging when they tell these stories.