Reading about the athletes reminded me that such pride and inspiration is a key ingredient of the Olympics. These people have worked unbelievably hard to reach the top of their game and in the coming days they'll be competing at world-class level, representing their country, in front of their home crowd.
As London gears up for the Olympics, marketers are getting ready for what many believe will be the first social media Olympiad. At the centre of events, the largest audience will be held by live television - the content distribution channel that has dominated audience figures for decades and shows no sign of giving up its top spot.
When Ankie Spitzer, widow of Andre Spitzer, stretched out her hands to Jacques Rogge, the International Olympic Committee president, and begged him to hold a minute's silence, he refused. "My hands are tied" he said. "No," Ankie replied: "Your hands are not tied. My husband's hands were tied, so were here his feet, when he was murdered. That was having your hands tied."
The eve of the London 2012 Olympics is finally here. For the next two weeks we will all be cheering on Team GB, hoping our athletes will realise the Olympic dreams they have trained so hard for. But I hope they will not be the only winners of these Olympic Games. I hope the 180 million children who are currently suffering from the hidden hunger crisis - known as stunting - will be able to steal some of the limelight too.
Great Britain is likely to be one of the biggest winners in this year's Olympics, boasting an impressive rise from their performance at the Beijing ga...
In the Olympic Café, just a bacon buttie's throw from Wembley Stadium, enthusiasm for the London Olympics was decidedly muted. But then this was 2002: even the Athens Games were still a couple of years away, and whatever goes for tumbleweed in East London was still blowing through the unregenerated Lower Lea Valley.
In the early moments of this morning it all became clear that we had a champion at the helm. After months and months of worry, indications that he may not carry it off, and general concern that after everything he's done, everything he's put himself and the country though, that we might not make it.
But as soon as I entered the Olympic Park, my fraught journey became a distant memory. Suddenly I wanted to be there all the time, every day, for all the events. I wanted to be part of this amazing atmosphere, among all these friendly people from all over the world (granted, the sunshine probably helped). Spare tickets, anyone?