This is going to sound weird, but for many of our Olympic athletes, the best thing they can do right now is forget about it all for a while and have a good laugh with friends. Hang out, go to the movies, go sightseeing in London... anything to take their mind off the fact they've spent their entire lives preparing for this moment.
Years of training have honed athletes' bodies into the perfect machine. They've sacrificed everything to get there. Everything for that one day when four years work would come to fruition. I'd seen broken men and women sat there. Though, from that one day something else sticks in my memory. A darker side to the Olympic games.
Make no mistake: the failure of G4S to provide the requisite security staff is a true debacle, and lampooning a pitiful British summer has always been fair game. But one of the less helpful stories to have emerged in recent weeks is the discussion of so-called 'Plastic Brits': members of the British Olympic team who were born overseas.
Today WWF and BioRegional have published their report on the progress of the London 2012 Games in meeting its sustainability objectives. It has taken a huge collective effort to put these Games on track to be the most sustainable to date - from the organisers, to campaign groups like these, and to an assurance body like ours which is tasked with being the bastion of impartiality and good evidence.
The talk this week has been all about transport, and not without reason. A hoard of Olympic athletes and their entourage flew into Heathrow on Monday morning heading for the London 2012 Athletes' Village; the first Games lane opened, coinciding, inevitably, with an accident on the M4, slowing Heathrow traffic to a standstill.
What makes this season interesting for me, as a Cognitive Hypnotherapist and Mind Coach, is watching the performances of all those competitors. What gives those at the top of their game the edge? Do you ever think about what makes the difference between someone who is performing at their peak and someone who isn't?