The combined turnover of Kraft (Cadbury), McDonald's and Coke is £116 billion - which, funnily enough is equivalent to the entire sport industry worldwide. We accept that the product they provide is not good for you if consumed in excess. But if they don't use sport then they will spend their advertising dollars elsewhere and I would prefer them to be driving their money into sport.
Yesterday the Olympic torch relay passed the top of my road. As a graduate (or "NEET" as we're called in the current climate), it was more intrigue than patriotism that caused me to break from my Jeremy Kyle marathon and leaving the house. For one reason or another, people were in excellent spirits.
I love the Olympics, love the endeavour, the challenge to push the limits of human capability. I love the competition, the striving, the winning and the losing; the podium moments, the team hugs and the heartbreak interviews. But that is not what the torch relay or indeed, these Games themselves are about. They are about consumption.
Londoners™ the UK, Your Olympics™ start in just a few days and we hope that you're excited! They are your Olympics™ that have cost you £2.5bn £9bn £11.7bn possibly £24bn of your money, that's 38p per household, that you really need in these times of austerity but were forced have chosen to spend on what is sure to be the best Olympics™ ever ever.
TFL have made it clear that only official Games vehicles carrying athletes, staff and delegates will be allowed to use the roads. But with just 10 days until the opening ceremony, many of the roads affected by the Olympic routes have been left with unclear and confusing signposting for the public to decipher.