This week the government questioned Mary Portas on the progress of the review and how it's helped to revive the high street, so far. Consequently, the review hasn't been successful and MPs have claimed it was a "waste of time" and a "failure". In response, Mary Portas has stated the government is to blame due to their lack of input. What's clear is a lot of blame has been bandied about, but what's not so clear is how the high street can be saved, and if there's still hope for it.
Abandonment rates are one indicator of the confidence consumers have in a store. Though some abandonment is normal it can have an impact on the bottom line if a lot of products are being dropped right before purchase. These are customers who were literally about to complete a sale but for what ever reason didn't feel comfortable enough to do so.
Research in Q1 of this year by DestinationCMS looked at a range of major shopping destinations in Britain. Over 90% have websites that do not function properly on a mobile (despite more than 50% of all online traffic being from hand-held devices). Not one has a comprehensive listing of their businesses' offers and promotions - and not one operates effective social media engagement seven days-a-week