New technologies are also blurring the line between the online and brick and mortar shopping experiences. Shoppable windows are giving online retailers a physical "brick and mortar like" user experience while using digital technology to streamline the purchasing process and to speed up product deliveries.
Companies placing responsibility in the hands of the public is both bold and precarious. Nowhere is this more evident than in the review sections that gild the product pages of Amazon. Of course, the majority serve as a valuable steer for would-be customers. Many, however, fail to reach even the most basic criteria required.
Only about 25 per cent of online consumers impulse buy - a lot less than when they are in store. It's clear that online stores are currently missing a significant revenue opportunity. Rather than trying to define future purchases based on previous consumer behaviour, ambient ecommerce focuses on the 'here and now'.
Remember the bad old days when looking for an online bargain meant trawling through every site you could think of in an attempt to find the cheapest version of a product? ... thanks to some newfangled tools, that could soon be a thing of the past... Here are a few handy apps that may well help you save some serious money.
No one deserves a day of recognition for their everyday service more than mothers. But mums are equally deserving of control over being recognised online. This Mother's Day, whether you take advantage of data-driven marketing to find that perfect gift or you give the gift of privacy directly, let your browser help you show how much you care.
Business is strongest is when it's face-to-face with customers and the beautiful products can be displayed physically in an alluring way. I regularly tell retailers who moan about the web to work out how to compete effectively instead. Innovators in top up grocery shopping, web purchase collection and so on, understand that the future is omni-channel and are making money. Grenson shows us how a perfect customer experience makes people feel special and gets them buying. And everybody please remember, you can't get your hair done, grab a quick drink when you fancy it, have your shoes mended, collect your prescription or dry cleaning quickly on the web (yet).