Technological progress won't wait for planners to help capture this wind of change, it'll happen regardless. But it won't happen everywhere and wouldn't it be better if technological innovation was nurtured and supported to help revitalise high streets that have lost their way and become symbolic of a desperate Britain lacking in confidence?
New technologies are also blurring the line between the online and brick and mortar shopping experiences. Shoppable windows are giving online retailers a physical "brick and mortar like" user experience while using digital technology to streamline the purchasing process and to speed up product deliveries.
Companies placing responsibility in the hands of the public is both bold and precarious. Nowhere is this more evident than in the review sections that gild the product pages of Amazon. Of course, the majority serve as a valuable steer for would-be customers. Many, however, fail to reach even the most basic criteria required.
Only about 25 per cent of online consumers impulse buy - a lot less than when they are in store. It's clear that online stores are currently missing a significant revenue opportunity. Rather than trying to define future purchases based on previous consumer behaviour, ambient ecommerce focuses on the 'here and now'.
Remember the bad old days when looking for an online bargain meant trawling through every site you could think of in an attempt to find the cheapest version of a product? ... thanks to some newfangled tools, that could soon be a thing of the past... Here are a few handy apps that may well help you save some serious money.
No one deserves a day of recognition for their everyday service more than mothers. But mums are equally deserving of control over being recognised online. This Mother's Day, whether you take advantage of data-driven marketing to find that perfect gift or you give the gift of privacy directly, let your browser help you show how much you care.