Instead of focusing on finding ways to encourage women to feel good about themselves regardless of the perfected images that engulf us, it's as if we're choosing "beautiful" women to throw under the bus to make us feel better about ourselves.
There are already so many pressures placed upon women to look a certain way and be a certain way as moms, that a photo and message like this can trigger negative thoughts and behaviors in non-model moms.
I get the argument from both sides: the fit moms want to show what they've accomplished and inspire other moms that they can look the same way, and some women feel that by doing that, the women are saying out-of-shape moms are just making excuses.
London-based startup 23snaps is a privately curated social network for families designed to save family photos and videos in one digital journal. The app now has more than 500,000 customers in 179 countries and is expanding rapidly.