I love animals. I really do. I'm a sucker for every cute kitten video and baby hedgehog GIF on the internet. Although I myself am not vegetarian, I barely eat meat and come from a family of vegetarians. I am staunchly against cosmetic animal testing, battery farming, and cruelty to animals in general. And yet despite this, I am also vehemently against PETA.
With friends from the RSPCA, The Body Shop and the wider animal welfare movement, Forster is finally celebrating the EU Directive which will ban the marketing of cosmetics tested on animals. While much of Forster's client communications work can be instantly measured, evaluated, refined and adapted, it's important to note that real, enduring change takes time to bring about.