Yoga is everywhere these days. It's fair to say it's become well and truly mainstream. In most Western cities yoga studios are as ubiquitous as fast-food joints or liquor stores. 20 million Americans say they practice yoga. So, what exactly is happening here? How can we explain the meteoric rise of yoga?
Keith Haring is a figure that hardly needs an introduction. Eye-catching recognisable style, murals, sculptures, drawings in public spaces - all this intense artistic presence settled firmly into the public consciousness in the early and mid 80s, turning Haring into one of the most celebrated and popularised artists we know.
Just recently there has been an array of injuries to squash players. Nick Matthew had his knee operated on before the Commonwealths, world number four Joelle King will be out for months after an achilles operation, and Ramy Ashour has missed several events because of his troublesome hamstring. And these are the more major ones...
London is a magnificent city - few places can boast the same cultural and social variety that is on offer in our capital. Practically bursting at the seams with a new theatre show, gallery launch, music gig, restaurant popup or cabaret performance every night, the options available for what to do with our free time have never been greater.
Fundamentally, the idea with Vayable's pop-up HQ is not merely to sell the platform but to demonstrate something physical about company values. Companies that build products wrapped around activities afford themselves the privilege to organise events that are very relevant to their target market's interests.