For years I've been bogged down with the fact that I can't tan despite having dark hair and green eyes. It's not for lack of trying - quite the opposite actually - but I just don't. In fact, I'm one of those unfortunate people that finds their skin turning various shades of red, purple or white, but never, ever brown.
Unlike many types of cancer, skin cancer is greatly affecting our young population. It's now one of the most common types of cancer in people between the ages of 15 to 34. And young people's behaviour in the sun, such as that captured by the Teenager Cancer Trust research, has got a lot to do with this.