If you're at University then there's a chance you'll meet the love of your life. There's also a chance that they won't be from the same country as you, or even the same continent. This means if they don't manage to find a job after graduation, and you're in it for the long haul, then you're headed for a Long Distance Relationship
Psychologically Snapchat reflects the mindset of today's consumer: media is disposable and short attention spans are rife. Through our own research we've also discovered that 18-24 year olds are worried about how others perceive them. Whereas Facebook keeps a 'legacy' of their lives and antics, Snapchat is fleeting.
Call me a Luddite but I remember the good old days. When you fancied someone and wanted to 'go out' with him or her you'd have to actually ask him or her out. i.e. pluck up the courage to talk to them in person. Yes, actually ask them verbally. This often meant you would soon have to meet their parents, or perhaps worse, their brothers and sisters. But things have changed.
The inclusion of the word 'selfie' in the English Dictionary marks more than just the arrival of a new word, it marks the dawning of an unfortunate new era in narcissism. Einstein famously said, "The most beautiful thing we can experience is the mysterious." But he's a dead dude who didn't have an iPhone, let alone Snapchat.
What type of world would we live in if it didn't involve fake deaths, three billion dollar offers, crack smoking mayors and even Chinese reform? Reality? Surely not? In what can only be described as a 'turbulent' week, we have seen stories surface from seemingly poor political and financial decisions to the downright bizarre.