Watching my Snapchat feed, the green monster inside me began to make an appearance as I saw, what seemed like, EVERYONE at a much coveted event. I tapped through short clips of customised cupcakes, gorgeous selfies and perfect poses. Damn it, why wasn't I invited? Everyone looks like they are having SO much fun. All those smiles prove it right?
We don't need to look too hard to uncover some of the motivation between these frequent m-shopping trips. Social media feeds are awash with inspirational images and every product imaginable. This means that every day, shoppers are flicking through catalogues-worth of products, styled and validated by their friends as well as an army of digital influencers that comprise their online network.