In her new role as International Vogue Editor Suzy Menkes offers an exclusive insight into the world of fashion. An insider like no other, the British journalist and author holds a unique position in the world of fashion and is both respected and revered by designers, models, journalists, critics and fashion followers alike.
The world is filled with young talented people who dream of making it in fashion. They want to be the next star designer like Alexander McQueen or the next star stylist such as Micaela Erlanger and dress fabulous celebrities. With the best will in the world, fashion school cannot teach you all the skills you need to be successful. Here is what you won't learn....but what you will need.
When I was choosing my GCSEs at school I remember thinking (very naively... naturally) "what can I choose that will help me get into the best fashion schools in the country?" That seemed to be the recurring question at every crossroads of my education and as I progressed the reality became more and more clear: this was going to be tough...
When Hadley Freeman, wordsmith at the end of the 'Ask Hadley' series on the Guardian, described the recent comeback of the 90s in fashion as an 'apocalypse', I was expecting to me met with exactly this. I was ready to be put in my place about the 90s hype that has been taking back over our wardrobes. Nope.
The world cup has kicked off in Brazil, so no doubt fashion this summer will pull some influences from the flamboyant Brazilians. The biggest style icon to ever come out of Brazil is indisputably the singer and actress Carmen Miranda. There is no star in history that has ever had a stronger signature style of colour, frivolity and fun.
Marketing is both the holy grail and a nightmare of corporations and young designers alike, but especially the latter. Marketing puzzles most creative minds as an inconvenient afterthought, after the masterpiece has been produced and exhibited and much after the encouraging lights of the graduation shows have gone out.