With Ada Lovelace Day upon us today (an international celebration of the achievements of women in the STEM sector), what better time to rally together and promote these inspirational figures, especially as 77% of the girls we surveyed felt that the science and technology sector lacks high-profile female role models.
It's hard not to feel a tiny bit fraudulent when giving advice; as Mumsnet's early business trajectory was so - frankly - flat, I'd be hard pushed to genuinely recommend that anyone try to emulate it. That said, it worked - and while our story is very much a slow-burner, it also features things like dotcom crashes, working out of back bedrooms, and very small children...
We can't hide from it, just as we can't trot down the M25 in a horse and cart anymore, so we have to find a way of managing it and making it part of a balanced life. It is part of our children's lives and brings many wonderful benefits - any five year old who has played on Google Earth knows the mind bending sense of awe of zooming out and out from their home to see the planet as a green and blue sphere.
This drive to make things better is the principle that has driven every decision I've ever made. The reason I started my first agency while still at uni and the reason I've thrown myself headfirst into the unknown, over and over again. It's the reason I still actively make work rather than just bring home a mega salary for sitting in meetings about meetings.