Lord Sugardaddy is back with another 16 young hopefuls all vying for his attention and a £250,000 investment in their business.
If you've been keeping track, you'll know that whoever wins this series will be the eighth apprentice Lord Sugar has taken on so far. But does he really need another? What happened to the others?
The Apprentice kicks off again on our screens next week and pictures have been released of the latest batch of candidates that will take part in the marathon job interview in order to gain investment from Lord Sugar. What struck me about the latest bunch - especially the boys - was their inability to dress properly.
Memories of the past are often forgotten quite easily though and as the Mayor of London Boris Johnson's Apprenticeship Ambassador I hanker for the days when the tagline an apprentice was not solely synonymous with a TV programme or seen as a second tier route for those not able to make it through the 'normal' academic route.
Harry Maxwell was the only person to recognise that over 50s can be people like his parents. For this reason and this reason alone he would be the one I would select. None of the other contestants demonstrated any understanding of the potential differences between a 50 year old and a 'pensioner'.
It's not telly, really, is it? It's a pseudo-intellectual catfight, reeled out under the banner of 'factual entrepreneurialism', and it's only on so that we can all look at our own kids and go, "Thank God they work at Tesco." All those free cans of beans add up, you know...
August is supposed to be a dead month, news-wise: 'silly season', the political commentators call it. But with the violence of a teenager throwing a wheelie bin through the window of JJB Sports, that rule has been destroyed.
Lord Sugar was so disgusted by the equally dismal performances put in by both sides of The Apprentice that he slapped a £100 fine on Natasha's team, though that may actually have just been a punishment for her repeated use of the word "operationally".