It's that time of year when friends and family go on holiday and social media is flooded with smart phone imagery of travel and adventures. This barrage of holiday snaps is not just limited to those from our loved ones, we're also seeing a whole range of imagery from brands and publications around particular travel themes. As travel imagery has its peak moment, our Creative Research team are exploring the visual trends happening in this space so far this summer.
We can expect these trends to evolve across 2016 but in a way they all identify or capture the contrasts faced by modern people; the yearning for individuality, the ability to control whether we are on the outside of the mainstream but also the need to seek community and engagement for the wider social good.
I'm always being asked what's 'new' in the world of wellness travel which makes it very inspiring to be part of and hopefully we are responsible for helping to set the trends too! The start of the year is a good time to think what lies ahead and I'd say these are the main trends that are coming to the fore:
I don't hate anything that's 'in', I just hate being pestered. It's boring and makes me grumpy. Everywhere I look there's hype. Hype on social media, hype at the Oscars, hype at work, hype at the gym, hype in my real world, hype in my virtual world. Hype, hype, hype. And then I had a double epiphany: hype has killed my cultural mojo!!!
I'm a 40-year-old man and I'm about to play Minecraft for the first time. I'm doing it for you, for me, for all of us that have no rational idea of what it is, what it does or what it means. Is it Adolf Hitler's second, more 'downtime' book? Or some trending subterranean hobby that they're all psyched about on the QVC channel? From the look of the screen in front of me, no.
I seem to find it impossible to turn on the TV at the moment without seeing an advert for super-fast broadband. The move to a faster Internet has been a priority for successive UK Government's, as well as other countries around the world. So, why is so much effort - and money - being invested in this infrastructure?