The government should immediately cut business rates and, should further asset purchases be used by the Bank of England, pass an emergency law to make sure that the extra liquidity is passed on to SMEs and not kept on balance sheets.
There has been a lot of discussion at the Leveson Inquiry about the desirability of having a much clearer distinction in our print media between what is news and what is comment. Lord O'Donnell, Alastair Campbell and Andrew Marr have all given their thoughts on this over the past few days and I hear it's already standard practice in America for such a distinction to be made.
When an invite arrives in the post from Aston Martin to attend their Park Lane showroom and hear about the launch of a new product line - you wouldn't say no - would you?
The word 'whistleblower' has re-entered my life. I hate this word with a passion.
2012 is set to be a landmark year for Brand Britain. In years to come, people will look back and say, "what a year", with the Queen's Diamond Jubilee and the London Olympics, drawing millions of visitors and billions of viewers.
And one of the key questions is how Facebook will increase the amount of revenue they earn from advertising and other services. Which leads me to a little experiment they have been undertaking recently in New Zealand.
In rising middle-class neighbourhoods of London, an author-journalist friend notices a pronounced dwindling of 'creative' types among parents comparing his older son's class to that of his young daughter.
Something really extraordinary has happened this week. In his speech to the IOD in Manchester, the prime minister has fashioned a new narrative for his government's economic agenda. Before jetting off to the G8 in the US, he has talked of austerity WITH stimulus for the first time - and seems to have consigned to the political dustbin that 'binary choice' rhetoric of his first two years in government. With low to no growth in the UK, Camp David may prove to be an appropriately named location for one D Cameron. Is he now pitching his tent on new political ground? I'm fascinated.
Thinking about the challenging times facing financial services providers in Europe, it might help to laugh a bit. However, no one's dismissing how challenging these times really are for financial service providers.
In the world of business, numbers speak louder than words.
Unfortunately we have now got to a point where everybody needs to stop acting as they have for years and start acting like each other. German sensibleness must give way to extravagance; Spanish manana must switch to ahora and Italian unpredictability must morph into political security.
Explaining the decline of high-street retail as a channel for games distribution isn't as simple as saying "well, gaming is going digital" and waving at "the cloud" (a gesture that is "post-peak", in terms of its credibility as an explanator).
Over the past four years, our system of capitalism has come in for merciless berating from politicians, opinion formers and most tellingly, the general public. Whether it is bankers' bonuses, business practices, or concerns about rising levels of inequality, it has been 'open season' on the 'greedy capitalists' looking to dominate the 99% in the interests of the 1%.
Good old facebook. Keeps us in touch. Shows us what all are friends are up to. Keeps adding features to show how connected we all are. Keeps revealing by using those same features that actually quite a lot of us would rather be left alone. Oh...
It doesn't take an economics expert to know that economic growth in the UK has stalled. While London businesses do seem to have confidence in the economic future of the capital the key indicators in terms of domestic orders and sales all remain sluggish.
Although they tend to work mostly behind the scenes, you probably see the work of copywriters every day, whether it is in print media, online, on TV or whether you hear it on the radio.