John Lewis has said that the purpose of the ad is to raise awareness of the elderly and the importance of being together at Christmas through "thoughtful gift giving". But, in an age of intense commercialism, does the ad have mixed messages?
When he's training: he has a little cry. When he or anyone in his vicinity mentions his family: he has a little cry. When he's interviewed by Claudia and she's making a JOKE and probably wearing a weird hat: yes, he has a little cry. The guy is so in touch with his soul. Seriously. In fact I might have a little cry...
So how do you take on such an iconic and recognisable show and make it into a great new series for a new generation of viewers? Hopefully by learning from the huge success of the original show but also listening carefully to the needs of those new viewers.
The region of Chikwawa is hot, remote and extremely poor with no electricity in most homes and no safe drinking water. TV production facilities in the country are almost non-existent, so we had to bring everything with us. Here I have detailed some of the statistics that made up our trip to Malawi...
The ominous phone call comes, candidates to be at St James Square with 30 mins to get ready. That annoyed me as when I was on it, we only got 20 mins, one likes to looks ones best when there are up to 10million people watching you.
Back in the house, there was an entirely different atmosphere. None of that politeness and decency HERE, thank you very much. "I'd like to raise a toast to myself!" shrieked Charleine, as the others glumly knocked back the booze, hating her.
I love the show, always have, always will. I have no shame in telling people that I watch Neighbours and I'll champion how good it is to anyone who will listen. More people should watch it and this week was a great place to reconnect with those forgotten neighbours.
Every autumn, this mysterious woman appears, directs people to a boardroom and looks intently at a blurred out Excel spreadsheet. There are so many questions surrounding this enigma.
Kirsty and Brendan danced the Charleston to 'Bad Romance' by Scott Bradlee's Postmodern Jukebox; it was pretty much as bad as anything I have seen on a dance floor, and I speak as a woman who learned Irish dancing with a boy called Adrian who had a club foot.
There's a competitive edge to male friendships that can make it difficult for guys to be open and honest with each other. You might have things that you really want to talk about but can't for fear of appearing weak. As a gay guy, I could stand apart from some of this.
I'm too sensitive, it's true - losing my son left me raw to the world. Pick the scab and I still bleed. Watching my reality played out by actors does pick that scab. Even if I know it's in the name of raising awareness.
All the signals were there that he could be the man to break the curse of the male X Factor winner, and succeed where the likes of Steve Brookstein, Joe McElderry, Matt Cardle and James Arthur had failed before him. But after Ben announced the first single to be taken from his album Second Hand Heart, things seemed to go downhill pretty quickly, as it became clear that he maybe wasn't his label's top priority.
While the pair of shows were edge-of-seat stuff, as we waited with baited breath to discover which of the twenty-four acts would make it through to live shows, somehow it felt as though something was missing. And there was - the distraught tears of the contestants!
Can it ever be OK to lose ourselves completely in a film, book or piece of music - and yet contribute nothing to those people who made that experience possible?
It was an interesting week for many reasons, not least of which was that Tess had finally cracked and murdered her stylist. We knew this because she wore a rather lovely dress and her hair looked nice.
Ok so this episode was a combination of two of my favourite parts of The Apprentice. The abroad part and the scavenger hunt. Essentially the task is the most simple. Find everything on the list for the cheapest price. The team that doesn't gets penalised.