We're living longer. In just the last two decades, average life expectancy has risen by four years. But living longer doesn't necessarily mean living healthier: half of these extra years of life are marred by pain and trips to the doctor due to chronic conditions like diabetes, cancer, joint pain, asthma, osteoporosis, stroke and heart disease...
Steam, as a natural element, provides a daily supplementation and mood boosters in a natural and fun way. In an age where "healthy is king", the value chain of this company has the potential to ice-break the market and add a new significant element, to the wellbeing/well-living industry, which counts for billions, just in the US.
Vitamin D sufficiency, along with diet and exercise, has emerged as one of the most important deficiency disease preventive factors in human health. Literally hundreds of studies now link vitamin D deficiency with significantly higher rates of many forms of cancer‚ as well as heart disease‚ osteoporosis‚ multiple sclerosis and many other conditions and diseases.
I play devil's advocate here only to drive home the point: we need biological manipulation to make sport a spectacle. In fact, I will rephrase that: sport IS biological manipulation. The more pertinent question is to what extent is biological manipulation fair? And can we justify accepting certain forms but not others?