The Chinese in-territory hunger for content from sports stars is vast, however only a handful of international sports personalities have, so far, embraced this potential. The combined elements of market size and a more relaxed approached to brand promotion and advertising, the revenue streams that can be generated are set to be big.
The stage was set in Stoke. People were turning up purely to see the record broken. How would he celebrate? Would he even get a game considering how i...
If you've been fortunate enough to miss the story, here's a quick recap: Wayne Rooney went out and got drunk. That's it. Seriously, that's it. There was no 'on the eve of a match' angle, he didn't do anything illegal, he didn't get frisky with anyone, he just... got drunk. A week before his next match.
They could yet go far, but as things stand it is still relative failure from the under-performing English at a major tournament, again. However, this is different failure and that in itself is actually a silver lining of sorts - literally just because it isn't the same as countless times before
Being part of the EU means we will always be on the pitch and as one of the most powerful players, shaping the path the game takes.
We're in France and #MyEuros show looks at all things EURO's including dumb things you've been saying online and flight prices if England were to go...
Henry Winter, who has followed a few (all) of those years, has spent three decades as a paid journalist and chronicler of Generation Live on Sky Sport...
Dropping Rooney deeper allows room for both Alli and Kane - and even Vardy if Hodgson plumps for it - to take their positions, while Rooney sits as a suitable alternative for Jordan Henderson, who could miss out altogether through injury. And heck, there's even room for Eric Dier to sit at the base of the midfield.
It never ceases to amaze me just how erratic the English nation can become, in reaction to a weekend of International friendly fixtures. The valiant 3-2 win over Germany naturally provoked talks of Euro 2016 glory. In a matter of days fans returned to the all too familiar English football reality of dread and despair following our defeat to the Netherlands.
Manchester United are lacking a goalscoring hero at the moment, and while it was hoped back in September that Anthony Martial could have been that man, it's wrong to expect it to happen so quickly. Perhaps United should delve back into the transfer market in January after all. Romelu Lukaku, anyone?
Rooney loves the big matches. But he's simply not delivering in them. And to boot, he's only scored four times in 18 appearances against his boyhood side. It's the time now to try something different, in order to get United's number ten back firing in the long-term.
Love him or hate him for his club allegiance, masses of wealth or for his questionable intellect, as an international striker Wayne Rooney deserves our respect.
They're fifth favourites for the tournament at the moment, just behind Belgium, and if they perform as well as they can then a semi-final shouldn't be out of reach. From that point onwards, anything's possible. If Rooney plays like Rooney, England could just do it.
It isn't often that women take grooming tips from Wayne Rooney, but when his hair transplant made tabloid headlines, God help me, I wanted one. So was this new treatment a men-only thing?
Will Manchester United secure the future of David de Gea? How many new defenders will it take for them to look competent at the back? Who will be Manchester United's new creative genius in midfield? All pertinent questions. All of which need to be answered, preferably by the start of next season.
Every manager on the globe would've sacrificed their left arm to have a striking trio containing Wayne Rooney, Robin van Persie and Radamel Falcao at their disposal, right? For Louis van Gaal, the trio seem to give him more of a headache than anything else.