He even hashtagged it.
David Cameron's awful selfie with Chinese Internet entrepreneur, Jack Ma, proves that not even being voted 'Word of the Year' can save you from the instant deglamourisation of being associated with the PM.
But why is it so bad?
Is it the hairline seemingly recoiling from blinding glare of the forehead upon which it is rooted?
Is it the eyes that convey a willingness to join in the photo op but a forebodong apprehension of the Twitter abuse so certain to follow?
Or is it just that really dull suit?
We'll let Twitter decide.
First out of the blocks was Johnny with this devastating response...
A technical critique from Gaz...
Style tips from Anthony...
A rather strong accusation of falsehood from Roger...
An unfortunate assessment from Daniel...
And then there was this which didn't mess about and took a definitive total of zero prisoners...