Alanis Morissette has posted one of the best celebrity breastfeeding pictures to kickstart support for World Breastfeeding Week which continues until the end of this week.
It's an oldie but a goodie - the singer took it in 2012 and reposted it with the caption: "family on tour ;) europe 2012 #worldbreastfeedingweek #isupportyou @msjamielynne #everlovedhischakraglasses @jaygordonmdfaap".
Breastfeeding has become a hot topic for a number of reasons beyond whether you should breastfeed or not. From controversial stories around Facebook banning pictures of breastfeeding to mass groups of sit-in mums protesting against establishments that won't allow breastfeeding, it is gathering strength in its unified message that it's not okay to treat breastfeeding like some shameful secret.
HuffPost UK blogger Jessica Shortall who is writing a book on the subject says: "What I'd like to see change: recognition that more and more women are returning to work after having a baby, and that massive support is needed. Technical support, teaching and training for new mothers, real training of HR professionals and managers."
Own it and be proud of it, is the key message, one that has celebrity support not just from Morissette but from Gwen Stefani,Natalia Vodianova and Gisele Bundchen to name a few.
Here are some real mothers from around the world who have taken part in the movement with #WorldBreastfeedingWeek:
HuffPost UK blogger Caroline Thain adds: ""Why do more mothers not breastfeed? In the West, we have a low rate of nursing. And when women do choose to, they don't tend to do it for long! I don't understand that. It's free, it makes cleverer, happier, better bonded children, who are almost never unwell. It's portable, easy and handy - the boobs are right here with the milk at the right temperature. Any time, anywhere - no fuss, no mess!
"The World Health Organisation reckons a "modest increase in breastfeeding rates" could save up to 10 percent of child deaths in under 5s. But still everyone is far too quick to stick their baby on formula."
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