He's won the Tottenham seat for three consecutive terms, but that doesn't mean Labour MP David Lammy is well known to his local newspaper.
Lammy, who won 28,654 votes to secure the seat over Conservative candidate Stefani Mrozinski in the General Election - the biggest majority for a Tottenham MP in 25 years - was seemingly mistaken Monday for a politician located some 3,000 miles away.
The Tottenham & Wood Green Independent used a picture of Sierra Leone politician Julius Maada Bio to illustrate a story about how Lammy was considering contesting the Labour leadership.
The paper replaced the picture when the story was updated to say Lammy wasn't going to stand, but not before the photo mix-up made its way across social media in a flutter of clicks and chuckles.
While confirming he wouldn't stand for Labour leader after Ed Miliband resigned, Lammy did say on Monday that he intended to run as the party's mayoral candidate.
Either David Lammy is taking his new look for London mayor to a new level or this black man is NOT David Lammy... pic.twitter.com/LaINgOj5pP— Elizabeth Pears (@BizPears) May 11, 2015
Over the weekend Lammy had said that he would "have a go" if his party asked him to stand as leader.
Julius Maada Bio was the military head of state in Sierra Leone for three months in 1996 under the National Provisional Ruling Party, and is now an active member of the Sierra Leone People's Party.