24/06/2015 07:55 BST | Updated 24/06/2015 07:59 BST

The Power Of Makeup: People Respond To Makeup Shamers By Only Wearing It On Half Of Their Faces

It seems there's no shortage of ways to feel bad about yourself on the Internet, with the #BellybuttonChallenge and #CollarboneChallenge making headlines across the world.

But Youtuber NikkieTutorials started an awesome new movement when she stood up to the latest craze of makeup shamers, who have become so fixated on the idea that women use makeup to hide insecurities that they can't fathom it's also a creative way to express yourself.

Her viral video called The Power Of Makeup let ladies know they shouldn't be ashamed of painting their faces and that putting on makeup to be fun shouldn't be a shame.

Since then, #ThePowerOfMakeup has become a growing Instagram trend, with hundreds of users applying it to only half of their faces to show they're not scared of going makeup free.

Check out some of the powerful pictures below:


A photo posted by Jasmine Hardy (@gorjiz_vixen) on

DAY 6 of 100. #100daysofmakeup !! #beyourself & #loveyourself. ✖️. @nikkietutorials posted a video about the "power of makeup". If you haven't watched the video yet, I highly recommend that you do. ✖️ Half of my face has makeup, the other half does not. Unfortunately, my camera did not capture this makeup very well. This photo is in no way edited. ✖️Products used. ✖️ face. @lorealparisofficial foundation in Light Ivory. @nyxcanada @nyxcosmetics #nyxcosmetics #nyx stay matte but not flat powder foundation in Ivory. Bronzer used for #contour was #hardcandy in Hula Hula. Blush is #hardcandy in Living Doll. @elfcosmetics High Definition Powder was used for highlight. ✖️ eyes. @nyxcosmetics black eyeliner. @urbandecaycosmetics Naked 2 eyes shadows Bootycall & Copper for transition shades. @toofaced eyeshadow from the GoodGirl BadGirl palette. @nyxcanada jumbo pencil in Milk for the inner corner highlighter. ✖️ brows. @nyxcosmetics Eyebrow Marker in Deep. ✖️ lips. @nyxcosmetics lipliner in Flower & @nyxcosmetics lipstick in Harmonica. ✖️ lashes are @duoadhesive ✖️ #makeupartistry #thepowerofmakeup #makeupbyme #makeupartist #batalashbeauty #batalash #playbeautifully #lashes #nyxcosmetics #wakeupandmakeup #transformation #mua #playbeautifully #glam #smile

A photo posted by @april_christinaa on

The power of makeup 〰 I love makeup & you should too, don't be ashamed or embarrassed that it makes you feel either a little bit better about yourself or a whole fucking lot better about yourself. It's all about how happy you are on the inside that counts most, and if drag queen makeup does that for you then bloody rock it out. Personally, I love glamming myself up on a Saturday while being a homeless bum during the week 👍 // 100% Inspired by my fave makeup artist & biggest inspiration @nikkietutorials #thepowerofmakeup #fotd #eotd #anastasiabeverlyhills #maccosmeticsaustralia #modelrocklashes #212 #inglotcosmetics #adelaidesa #adelaideaustralia #adelaidemua #mua #glam #tooglamtogiveadamn #matteredlip #satudaythemeday #vegas_nay #batalash #makeupguru

A photo posted by Donna 💋 (@donnabennettmakeup) on

Make Up IS Fun! @nikkietutorials reached over 1 million subscribers, and I would like to start a social movement that Nikkie already started : The power of Make Up! That Make up is fun, it is not a mask. Sure- there are people who wear it as a mask because of their own insecurities. But that's not how I feel about make up. For me it's my way to express myself, to relax, to make something beautiful, It is a passion, a certain love if you will. There are so many different ways and variaties to play with make up, it is endless. Show the world what you can do with make up! 'May the brushes be with you' Xo Esmée #thepowerofmakeup #powermakeup #makeuppower #nikkietutorials #thisisme #nomakeup #bareface #makeup #challenge #face #desiperkins #chrisspy #beauty #youtube #beautyblogger #allbeauty #beauties #fun #tutorial #makeuptutorial @nikkietutorials

A photo posted by Esmée van Kampen (27) (@esmeevkmpn) on


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