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The rumours began on Thursday, when James, who won the most recent series of ‘Celebrity Big Brother’, was reportedly spotted “chatting up” Selina at a charity bash in London on Wednesday night, with the two ending their flirting session by exchanging numbers.
“They got on really well and swapped numbers. James is planning on giving her a call in the next few days.”
However, he's now insisted this is not the case, setting the record straight on his Twitter page, later claiming he was "still looking for Mrs Hill":
@HuffPostUKEnt Sorry to disappoint guys! There's no me and Selina Waterman-Smith xx— James Hill (@JHill_Official) December 10, 2015
Selina hasn’t been far from the headlines since she made her first appearance on the current series of ‘The Apprentice’, earlier this year.
More recently, she raised eyebrows when she said she would be up for following in James’s footsteps by appearing on the next series of ‘CBB’, claiming she wants to show the public the nicer side of her personality.